Winter 2025 - 20

MEET THE DESIGNER
THE BEST CARDS ARE THE KIND YOU
WANT TO KEEP.
...And by " keep, " we don't
mean inside that old shoebox
under your bed.
" Our goal at Willow & Ivy Press™ is to
create cards that you want to keep long
after you receive them, " said Ashley
Akin, Head of Business Development.
" We want to keep people close and
connected in a fun and beautiful way. "
Willow & Ivy Press™ is a new direction
for greeting cards backed by Leanin'
Tree's 76-year history in the industry.
Akin joined the Willow & Ivy team to
develop the brand and build the strategy
behind the vision and growth.
" When the opportunity presented itself
to build and launch a new brand from
the ground up, I was thrilled to join. Our
close-knit team of writers, designers and
mentors were thoughtful in the creation
of our cards, careful to infuse each
design with the care and passion our
connections deserve, " she added.
For the team of women writers and
designers, it was important to craft
greeting cards that are as stylish as they
are relatable. Creating a contemporary
offering with a range of fun and elegant
designs was an essential part of the
brand's mission to support connections
with friends and family.
The result is a collection of playful and
polished greetings. The boutique-sized
cards, printed on heavy paper stock,
die-cut and finished with foil and glitter
shine every time you give and receive
them. Every Willow & Ivy greeting card
arrives with an elegant, champagne
gold pearlized envelope that delivers a
timeless look and touch. Made in the
USA, all greeting cards are printed,
finished, and fulfilled in Colorado.
''
The line launched in June 2024, with
134 cards for Everyday occasions along
with cards for Fall and Holiday seasons.
A Fall Catalog in September added 22
new designs for Everyday and launched
36 designs for Spring Seasons, including
Valentine's Day, Easter, Mother's Day,
Father's Day, and Graduation. With
strong sales and positive feedback from
retailers, more new designs and products
are expected to launch in June and again
in the Fall.
" It's exciting and fun to see Willow &
Ivy Press cards in stores, being shared
in the world! It's rewarding to see our
20 Winter 2025 | STATIONERY TRENDS
ADVERTISEMENT | © 2025 Leanin' Tree Inc.
Our favorite cards are
the ones that stand out
in our eyes and in our
hearts. The cards we love
the most are the kind
that make us stop and
think of those who are
closest to us.
- Ashley Akin
vision and efforts come to fruition in this
beautiful collection, but also to know
that our cards inspire staying connected
to friends and family, " Akin adds. " As we
grow the brand, we're keenly focused
on staying true to our mission - Our
favorite cards are the ones that stand
out in our eyes and in our hearts. The
cards we love the most are the kind that
make us stop and think of those who are
closest to us. "
Visit www.willowandivypress.com | 1-800-229-2753 | @willowandivypress
''
http://www.willowandivypress.com

Winter 2025

Table of Contents for the Digital Edition of Winter 2025

Table of Contents 1
Table of Contents 2
Editor's Letter
Fresh Picks: The Color Cure
Cover Story: The Smart Idulgence
10 Makers to Watch in 2025
What's in the Cards: Moms, Dads & Grads
25' Market Introductions: Form & Function
The GCA Desk: The Scourge of Counterfeit Cards
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Giftwrap & Packaging
Winter 2025 - 1
Winter 2025 - 2
Winter 2025 - Table of Contents 1
Winter 2025 - Table of Contents 2
Winter 2025 - 5
Winter 2025 - Editor's Letter
Winter 2025 - 7
Winter 2025 - Fresh Picks: The Color Cure
Winter 2025 - 9
Winter 2025 - 10
Winter 2025 - 11
Winter 2025 - 12
Winter 2025 - 13
Winter 2025 - 14
Winter 2025 - 15
Winter 2025 - Cover Story: The Smart Idulgence
Winter 2025 - 17
Winter 2025 - 18
Winter 2025 - 19
Winter 2025 - 20
Winter 2025 - 21
Winter 2025 - 10 Makers to Watch in 2025
Winter 2025 - 23
Winter 2025 - 24
Winter 2025 - 25
Winter 2025 - 26
Winter 2025 - 27
Winter 2025 - 28
Winter 2025 - 29
Winter 2025 - 30
Winter 2025 - 31
Winter 2025 - 32
Winter 2025 - 33
Winter 2025 - 34
Winter 2025 - 35
Winter 2025 - What's in the Cards: Moms, Dads & Grads
Winter 2025 - 37
Winter 2025 - 38
Winter 2025 - 39
Winter 2025 - 25' Market Introductions: Form & Function
Winter 2025 - 41
Winter 2025 - The GCA Desk: The Scourge of Counterfeit Cards
Winter 2025 - 43
Winter 2025 - On Display
Winter 2025 - 45
Winter 2025 - Show News
Winter 2025 - 47
Winter 2025 - Advertiser Index
Winter 2025 - 49
Winter 2025 - P.S.: Giftwrap & Packaging
Winter 2025 - 51
Winter 2025 - 52
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
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