Winter 2025 - 23

MAKERS TO WATCH '25
ASHLEY AKIN
Willow & Ivy
@willowandivypress
Aesthetic of the Line? Stylishly cool cards
with all the finishings our customers love.
Die-cut, glitter, foils - you name it, we have
it. Our cards combine the best of today's
color and design trends into greetings that
feel fun, polished and a little bit playful.
Our mission is to craft the cards that
deserve a spotlight on your shelf.
Current Bestseller? After our launch, my team
and I were excited to see " Peek-A-Balloon "
as an early bestseller. Who doesn't want to
" celebrate another fabulous year of you! " ?
Personal Favorite? I think everyone could
use a cup of " Positivi-tea. " I love tea and
self-care. Two of my favorites, showcased
on our beautiful card design!
Surprise Hit? I was surprised to see all of
our sympathy cards as top-sellers. It is difficult to imagine so
many affected by grief and loss, and it is truly an honor to be
a part of someone's journey during a difficult time. I hope our
cards helped others feel seen, loved and comforted.
Iconic Selection? Woop! Woop! Bear started as our unofficial
brand mascot, and remains a mainstay of our collection. If you
look closely, you'll find him in our Las Vegas showroom and on a
few special stickers we created for retailer samples.
Current Design Obsession? I'm going through a bit of a fashion
renaissance right now, exploring how volume and scale relate
to my sense of style and self. I'm embracing volume, interesting
angles and rich textures. Barrel jeans and wide-leg pants? Suede
and corduroy layers? Oversized jackets? YES, please! I find
myself gravitating toward silhouettes that maximize balance,
style and comfort.
Favorite Color? Willow green and pink. It goes so well with fun
accents (we use our wavy lines everywhere in our brand) and
works so well across many mediums.
Favorite Flower? Lilies and hydrangeas are my favorite flower
combo; however recently I'm buying more indoor plants than
flowers. I especially love my indoor mantra plant. If I'm lucky,
it'll flower this season - fingers crossed!
Favorite Indulgence? Saturday morning brunch followed by a
cozy, midday nap. The perfect weekend duo!
STATIONERYTRENDS.COM
23
http://www.STATIONERYTRENDS.COM

Winter 2025

Table of Contents for the Digital Edition of Winter 2025

Table of Contents 1
Table of Contents 2
Editor's Letter
Fresh Picks: The Color Cure
Cover Story: The Smart Idulgence
10 Makers to Watch in 2025
What's in the Cards: Moms, Dads & Grads
25' Market Introductions: Form & Function
The GCA Desk: The Scourge of Counterfeit Cards
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Giftwrap & Packaging
Winter 2025 - 1
Winter 2025 - 2
Winter 2025 - Table of Contents 1
Winter 2025 - Table of Contents 2
Winter 2025 - 5
Winter 2025 - Editor's Letter
Winter 2025 - 7
Winter 2025 - Fresh Picks: The Color Cure
Winter 2025 - 9
Winter 2025 - 10
Winter 2025 - 11
Winter 2025 - 12
Winter 2025 - 13
Winter 2025 - 14
Winter 2025 - 15
Winter 2025 - Cover Story: The Smart Idulgence
Winter 2025 - 17
Winter 2025 - 18
Winter 2025 - 19
Winter 2025 - 20
Winter 2025 - 21
Winter 2025 - 10 Makers to Watch in 2025
Winter 2025 - 23
Winter 2025 - 24
Winter 2025 - 25
Winter 2025 - 26
Winter 2025 - 27
Winter 2025 - 28
Winter 2025 - 29
Winter 2025 - 30
Winter 2025 - 31
Winter 2025 - 32
Winter 2025 - 33
Winter 2025 - 34
Winter 2025 - 35
Winter 2025 - What's in the Cards: Moms, Dads & Grads
Winter 2025 - 37
Winter 2025 - 38
Winter 2025 - 39
Winter 2025 - 25' Market Introductions: Form & Function
Winter 2025 - 41
Winter 2025 - The GCA Desk: The Scourge of Counterfeit Cards
Winter 2025 - 43
Winter 2025 - On Display
Winter 2025 - 45
Winter 2025 - Show News
Winter 2025 - 47
Winter 2025 - Advertiser Index
Winter 2025 - 49
Winter 2025 - P.S.: Giftwrap & Packaging
Winter 2025 - 51
Winter 2025 - 52
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2020
https://www.nxtbook.com/greatamericanmediaservices/STAT/fall-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/summer-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/spring-2019
https://www.nxtbook.com/greatamericanmediaservices/STAT/winter-2019
https://www.nxtbookmedia.com