Winter 2025 - 28
MAKERS TO WATCH '25
ALYSON O'CONNOR
Rust Belt Love
@rustbeltlove
Aesthetic of the Line? We elevate the
everyday by connecting people through
heart-centered letterpress stationery and
gifts. Our timeless, heirloom creations
create quiet moments. In a fast-paced,
technology-driven world, we remind
people of the beauty of slow living.
Current Bestseller? This card, part of our
original 2020 launch, continues to be our
bestseller to date!
Personal Favorite? This card, mostly
because Father's Day doesn't usually
get much love! But also because male
Emperor penguins look after their
babies, so it's perfect for dads.
Surprise Hit? Sympathy and empathy cards comprise much of our
line, but this is our all-time, second bestseller. The sentiment
is universal, so anyone who's experienced loss connects with it.
Iconic Selection? Our new heirloom gifts! One is a " line a day "
memory book, the other, a family recipe box. Both forever
capture the handwriting of a loved one.
Favorite Color? A deep, dark green. One of the more dramatic
colors we feature, I never get sick of it.
Current Design Obsession? The idea of modern heirlooms -
and how that translates to our corner of the design world.
Traditionally, heirlooms are furniture or jewelry, but what if we
started simple? What if it's a card with your mother's handwriting,
your grandmother's box of family recipes, or daily memories of
the first five years of your child's life, handwritten in a beautiful
journal - and gifted to them when they become a parent?
Keepsakes that fit in a drawer, that endure for generations and
provide a tangible connection to who and where we come from -
that's something you can't replicate digitally.
Favorite Flower? Buffalo has a VERY brief peony season in May,
but it's my favorite part of spring! There's just something so
joyous and hopeful about a giant flower that grows on a bush,
often too big and heavy to hold itself up. It's like they're saying,
please take me inside and put me in a vase, I don't belong out
here. I can appreciate that!
Favorite Indulgence? Fancy restaurants, but probably for all the
wrong reasons. Like, small plates, the more pretentious the
better, and please serve me something I can't recognize. Once,
in Austin, a waiter spent a solid six minutes explaining how the
roasted beets had been buried under smoldering coals overnight.
I can't remember how they tasted, but my brother and I talk
about it to this day. I love the whole ambiance, theater and
experience of it.
28 Winter 2025 | STATIONERY TRENDS
Winter 2025
Table of Contents for the Digital Edition of Winter 2025
Table of Contents 1
Table of Contents 2
Editor's Letter
Fresh Picks: The Color Cure
Cover Story: The Smart Idulgence
10 Makers to Watch in 2025
What's in the Cards: Moms, Dads & Grads
25' Market Introductions: Form & Function
The GCA Desk: The Scourge of Counterfeit Cards
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Giftwrap & Packaging
Winter 2025 - 1
Winter 2025 - 2
Winter 2025 - Table of Contents 1
Winter 2025 - Table of Contents 2
Winter 2025 - 5
Winter 2025 - Editor's Letter
Winter 2025 - 7
Winter 2025 - Fresh Picks: The Color Cure
Winter 2025 - 9
Winter 2025 - 10
Winter 2025 - 11
Winter 2025 - 12
Winter 2025 - 13
Winter 2025 - 14
Winter 2025 - 15
Winter 2025 - Cover Story: The Smart Idulgence
Winter 2025 - 17
Winter 2025 - 18
Winter 2025 - 19
Winter 2025 - 20
Winter 2025 - 21
Winter 2025 - 10 Makers to Watch in 2025
Winter 2025 - 23
Winter 2025 - 24
Winter 2025 - 25
Winter 2025 - 26
Winter 2025 - 27
Winter 2025 - 28
Winter 2025 - 29
Winter 2025 - 30
Winter 2025 - 31
Winter 2025 - 32
Winter 2025 - 33
Winter 2025 - 34
Winter 2025 - 35
Winter 2025 - What's in the Cards: Moms, Dads & Grads
Winter 2025 - 37
Winter 2025 - 38
Winter 2025 - 39
Winter 2025 - 25' Market Introductions: Form & Function
Winter 2025 - 41
Winter 2025 - The GCA Desk: The Scourge of Counterfeit Cards
Winter 2025 - 43
Winter 2025 - On Display
Winter 2025 - 45
Winter 2025 - Show News
Winter 2025 - 47
Winter 2025 - Advertiser Index
Winter 2025 - 49
Winter 2025 - P.S.: Giftwrap & Packaging
Winter 2025 - 51
Winter 2025 - 52
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