Winter 2025 - 34

MAKERS TO WATCH '25
BRIGIDA SWANSON
Yardia
@yardia
Aesthetic of the Line? Yardia is a watercolordriven,
Pacific Northwest-inspired line of
illustrated cards, art and giftable home
goods. The aesthetic is sweet, detailed
and botanical in nature, with a mission
to help folks express their intersectional
identities and love the places they live.
Current Bestseller? The Tree Cheers for
your Birthday card fits in perfectly with
all the aesthetics of my line. It depicts
one of my favorite easy hiking trails in the
Cascade Mountains, with evergreen trees
surrounding Tipsoo Lake.
Personal Favorite? Any of my chickenthemed
designs, because most of
them feature my own pet chickens!
This birthday card was the first design
to feature my original flock of hens:
Magnolia, Rhubarb, Esther and Violet.
Surprise Hit? Tea towels! I designed the
first of these on a whim during a class
I was taking and, to my surprise, they
immediately became a huge hit. Folks
love
the
detailed
full-color
patterns
and nature imagery on each towel. The
Chickens, Mushrooms and Backyard
Birds designs have been the consistent
bestsellers of the bunch.
Iconic Selection? My all-time, top-selling
card is perhaps the most regionally
specific. My I Love You Ferry Much card
features two Washington State ferries.
Even though it's incredibly specific to the
Seattle and Puget Sound region, the folks
who love it are DEVOTED to this card. And
I can't blame them; I have commuted by
ferry throughout my life and still get a
thrill of delight every time I board one.
Favorite Color? I almost exclusively
paint with Daniel Smith watercolors. My
favorites are Cascade Green, Cobalt Teal
Blue and Iridescent Jade. I love how these
pigments interact with other colors and
with water on the paper.
Current Design Obsession? Since May, I've
been completely enchanted and overtaken
with designing a botanical tarot deck
to launch in the new year. I've been so
enjoying researching plant symbolism,
developing design correspondences for
the different suits of the deck and writing
intentions to go along with each card. The
Plant Companion Tarot will bloom into the
world in spring 2025!
Favorite Flower? The broadleaf lupine, a
wildflower that grows alongside the hiking
trails on Mount Rainier. In floriography,
the lupine symbolizes imagination. I
love it so much that it's tattooed on my
painting arm!
Favorite Indulgence? I love a cozy hot drink,
like a hot chocolate, spiced apple cider or
this time of year, a mulled wine. S T
34 Winter 2025 | STATIONERY TRENDS

Winter 2025

Table of Contents for the Digital Edition of Winter 2025

Table of Contents 1
Table of Contents 2
Editor's Letter
Fresh Picks: The Color Cure
Cover Story: The Smart Idulgence
10 Makers to Watch in 2025
What's in the Cards: Moms, Dads & Grads
25' Market Introductions: Form & Function
The GCA Desk: The Scourge of Counterfeit Cards
On Display
Show News
Event Calendar
Advertiser Index
P.S.: Giftwrap & Packaging
Winter 2025 - 1
Winter 2025 - 2
Winter 2025 - Table of Contents 1
Winter 2025 - Table of Contents 2
Winter 2025 - 5
Winter 2025 - Editor's Letter
Winter 2025 - 7
Winter 2025 - Fresh Picks: The Color Cure
Winter 2025 - 9
Winter 2025 - 10
Winter 2025 - 11
Winter 2025 - 12
Winter 2025 - 13
Winter 2025 - 14
Winter 2025 - 15
Winter 2025 - Cover Story: The Smart Idulgence
Winter 2025 - 17
Winter 2025 - 18
Winter 2025 - 19
Winter 2025 - 20
Winter 2025 - 21
Winter 2025 - 10 Makers to Watch in 2025
Winter 2025 - 23
Winter 2025 - 24
Winter 2025 - 25
Winter 2025 - 26
Winter 2025 - 27
Winter 2025 - 28
Winter 2025 - 29
Winter 2025 - 30
Winter 2025 - 31
Winter 2025 - 32
Winter 2025 - 33
Winter 2025 - 34
Winter 2025 - 35
Winter 2025 - What's in the Cards: Moms, Dads & Grads
Winter 2025 - 37
Winter 2025 - 38
Winter 2025 - 39
Winter 2025 - 25' Market Introductions: Form & Function
Winter 2025 - 41
Winter 2025 - The GCA Desk: The Scourge of Counterfeit Cards
Winter 2025 - 43
Winter 2025 - On Display
Winter 2025 - 45
Winter 2025 - Show News
Winter 2025 - 47
Winter 2025 - Advertiser Index
Winter 2025 - 49
Winter 2025 - P.S.: Giftwrap & Packaging
Winter 2025 - 51
Winter 2025 - 52
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