Describe how your product helps athletic trainers, strength coaches and other sports medicine professionals. Physicool is helpful because it is a cold therapy tool that requires zero refrigeration while still providing up to two hours of cold therapy. Coaches, athletic trainers and other professionals often struggle to provide cold therapy to athletes while travelling. Often, there are athletes that simply refuse to use ice; Physicool is a great alternative for these types of situations. PHYSICOOL TALKING TECH WITH: What sets you apart from similar products or competitors? There are other cold wraps on the market. Our product is different because it does not require any freezing or refrigeration; it gets cold right out of the bag. Unlike other cold sleeves, our product can be worn for a full 2 hours without running the risk of ice burns. Our product uses evaporation to pull heat away from injuries rather than putting cold on top of an injury. What specific problems/challenges does your product solve? Physicool provides 2 hours of cold therapy without the need to ever be refrigerated. Athletes can use Physicool while walking around due to the Velcro strap that holds the cold wrap in place. Injuries happen both at home and away. How is your product helping support injuries when athletes are away from their home venue? Often times when athletes are on the road, ice can be hard to find. Because our product does not require refrigeration, it can be stored in a bag and used after an away game when ice can be tough to find. Is your product reusable? How? Our product is reusable. Each bandage is soaked in alcohol. Once the alcohol completely evaporates, you can reuse the bandage by pouring more alcohol into the zip-lock pouch that the bandage is sold in. 16 | 2020 Tech Guide