June/July 2023 - 8

Science backed, benefit packed.
New Zealand Blackcurrant pre-workout benefits go beyond
speedy recovery, improved athletic performance
Helping athletes thrive in their
sporting endeavors with the power
of the New Zealand Blackcurrant,
2before is built to improve athletic
performance and overall recovery.
Over 10 years ago, 2before's cofounders
were part of a team
from the New Zealand Plant and
Food Research Institute and first
discovered how blackcurrants had
benefits for exercise.
pre-workout will promote faster
recovery through the body's muscle
adaptation, according to the company.
Blackcurrants are naturally high
in antioxidaants and Vitamin C.
Antioxidants are known to protect
tissues from damage by neutralizing
free radicals causing oxidative
damage to your cells. This damage
could lead to prolonged recovery
and inflammation.
Scientifically proven to support
cardiovascular endurance,
blackcurrants aid the body " to
efficiently pump oxygenated, nutrientrich
blood to the muscles and remove
waste products like lactic acid,
resulting in improved endurance
and athletic performance, " according
to 2before.
Jennifer Ho, sports dietitian, says the
product is unique to the market and
can positively impact any athlete in
any sport.
" The berries are well-researched and
have an abundance of polyphenols
and influence on antioxidant
capacity, " Ho said. " Blackcurrants
work on different angles of sports
performance, so it's not only energy
but can influence the immune system,
cognitive function and recovery. "
Combined with a unique ratio
of cyanidin and delphinidin
anthocyanins found only in New
Zealand blackcurrants, 2before's
The overall benefits of blackcurrants
go beyond a speedy recovery and
improved athletic performance. This
small, but mighty berry also gives
athletes health and wellness benefits.
" 2before may enhance performance,
immune health, cognitive function and
recovery, " Ho said. " Blackcurrants
stimulate the body's defense
mechanisms, meaning it optimizes
the body's response to stress and
inflammation. Blackcurrants may also
enhance blood flow and reduce the
perception of fatigue. "
Blackcurrant benefits at a glance:
* Reduces inflammation
* Increases blood flow
* Improves recovery after exercise
* Supports immunity health
* Improves fat oxidation
* Increases mental focus
2before offers two versions of
their pre-workout: caffeinated and
noncaffeinated. The pre-workout is
fast and easy to prepare, gentle
on the stomach and has a tart,
berry flavor.
All of 2before's products are certified
and tested by Informed Sports - a
sports supplement program assuring
athletes that " products carrying the
Informed Sports logo have been batch
tested for prohibited substances
and are manufactured to the highest
quality standards, " according
to 2before.
2before works closely with strength
and conditioning coaches, athletic
trainers and sports dietitians across
the world providing best practices
on how athletes can incorporate
2before's Blackcurrant Pre-Workout
into their daily life. Whether you're
focusing on endurance or strength
training, 2before's product is fit for
every athlete.
Assistant Athletic
Director for
Sports Nutrition
at Louisiana State
University (LSU),
Matt Frakes,
2before's pre-workout
to all his athletes for its recovery
benefits. Frakes uses 2before
specifically for his athletes who
are in rehabilitation due to injuries
or surgeries.
" 2before has been very helpful in
the athlete's recovery process, "
Frakes said. " It ensures they have
the nutrients and antioxidants they
need. 2before has also helped manage
inflammation and help blood flow
within the recovery process. "
Drew Hunter,
professional distance
runner for Tinman
Elite in Boulder,
Colorado, has used
2before's preworkout
for a few
months and
has noticed an increase in energy
during workouts.
" Since using 2before, I've noticed an
increase in energy throughout my
workouts. It's also been great in terms
of recovery, " Hunter said. " 2before
aids in my muscle recovery and gives
me extra energy in the morning which
has been really beneficial. "
ADVERTISEMENT © 2023 2before

June/July 2023

Table of Contents for the Digital Edition of June/July 2023

Table of Contents
Editor's Letter
Therapy Topic
Earning the Grade
Leading the Way
For Love of the Game
Best of the Rest
Extraordinary Extensions
Beat the Heat
Product Marketplace
Ad Index
June/July 2023 - 1
June/July 2023 - 2
June/July 2023 - Table of Contents
June/July 2023 - Editor's Letter
June/July 2023 - 5
June/July 2023 - Therapy Topic
June/July 2023 - 7
June/July 2023 - 8
June/July 2023 - 9
June/July 2023 - Earning the Grade
June/July 2023 - 11
June/July 2023 - 12
June/July 2023 - 13
June/July 2023 - Leading the Way
June/July 2023 - 15
June/July 2023 - 16
June/July 2023 - 17
June/July 2023 - For Love of the Game
June/July 2023 - 19
June/July 2023 - 20
June/July 2023 - 21
June/July 2023 - Best of the Rest
June/July 2023 - 23
June/July 2023 - 24
June/July 2023 - 25
June/July 2023 - 26
June/July 2023 - 27
June/July 2023 - 28
June/July 2023 - 29
June/July 2023 - 30
June/July 2023 - 31
June/July 2023 - 32
June/July 2023 - 33
June/July 2023 - Extraordinary Extensions
June/July 2023 - 35
June/July 2023 - 36
June/July 2023 - 37
June/July 2023 - 38
June/July 2023 - 39
June/July 2023 - Nutrition
June/July 2023 - 41
June/July 2023 - 42
June/July 2023 - 43
June/July 2023 - Beat the Heat
June/July 2023 - 45
June/July 2023 - 46
June/July 2023 - 47
June/July 2023 - Product Marketplace
June/July 2023 - 49
June/July 2023 - Ad Index
June/July 2023 - 51
June/July 2023 - 52