December 2024 - 57

Data courtesy of Brian Moyer.
Marketing
Channel
On-farm
stand
Farmers
market
Restaurants
Wholesale
distribution
Volume Price
4
3
2
1
1
2
3
4
Risk
1
4
2
3
channel 1 through 4 with 1 being
the most favorable and 4 the least
favorable. There aren't any right
or wrong answers. This example
shows that restaurants are the
most favorable marketing channel
for this farm.
However, these rankings can
change over time. For instance,
if the volume of product sold
increases for on-farm sales, that
channel might become the
Labor
Required
3
4
2
1
Assoc.
Costs
3
1
1
4
Total
Score
12
14
10
13
Final
Rank
2
4
1
3
top-ranking one. Wholesale
distribution ranks higher than
farmers markets mainly due to
the high marketing labor involved
with farmers markets compared
to wholesale.
Considering quality of life
Finally, consider how each
market channel affects your quality
of life. What is the perceived level
of stress involved with supplying
those channels? How will it impact
you and your family? If necessary,
add this as a column to your
evaluation exercise. It is just as
important as the other criteria for a
profitable and happy farming life.
By carefully evaluating and
selecting the right market
channels, you can create a balanced
and effective marketing plan that
supports both your business goals
and personal well-being.
Brian Moyer is an educational
program associate with Penn
State Extension. As founder of PA
Farm Markets and founder and
manager of the Skippack Farmers
Market, Moyer specializes in
assisting farmers markets, retail
farm markets, direct-to-consumer
sales, and new and beginning
farmers with marketing, business
and regulatory issues.
VEGETABLEGROWERSNEWS.COM | 57

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December 2024

Table of Contents for the Digital Edition of December 2024

Editor’s Letter
Talking Tech
Investing in your plant health
Watermelon tests
From farm to can
Cucumber powerhouse
Maximizing crop yield, sustainability at the Great Lakes EXPO
Introducing the 40 Under 40 Class of 2024
2025 VGN Buyers Guide
Veg Connections
Farm Market & Agritourism
Ag Labor Review
Business
Industry News
Events
Classifieds
Ad Index
December 2024 - 1
December 2024 - 2
December 2024 - 3
December 2024 - Editor’s Letter
December 2024 - 5
December 2024 - Talking Tech
December 2024 - 7
December 2024 - Investing in your plant health
December 2024 - 9
December 2024 - Watermelon tests
December 2024 - 11
December 2024 - 12
December 2024 - 13
December 2024 - From farm to can
December 2024 - 15
December 2024 - 16
December 2024 - 17
December 2024 - Cucumber powerhouse
December 2024 - 19
December 2024 - 20
December 2024 - 21
December 2024 - 22
December 2024 - 23
December 2024 - Maximizing crop yield, sustainability at the Great Lakes EXPO
December 2024 - 25
December 2024 - 26
December 2024 - Introducing the 40 Under 40 Class of 2024
December 2024 - 28
December 2024 - 29
December 2024 - 30
December 2024 - 31
December 2024 - 32
December 2024 - 33
December 2024 - 34
December 2024 - 2025 VGN Buyers Guide
December 2024 - 36
December 2024 - 37
December 2024 - 38
December 2024 - 39
December 2024 - 40
December 2024 - 41
December 2024 - 42
December 2024 - 43
December 2024 - 44
December 2024 - 45
December 2024 - 46
December 2024 - 47
December 2024 - 48
December 2024 - 49
December 2024 - 50
December 2024 - 51
December 2024 - 52
December 2024 - 53
December 2024 - Veg Connections
December 2024 - 55
December 2024 - Farm Market & Agritourism
December 2024 - 57
December 2024 - Ag Labor Review
December 2024 - 59
December 2024 - Business
December 2024 - 61
December 2024 - Industry News
December 2024 - Events
December 2024 - Classifieds
December 2024 - 65
December 2024 - Ad Index
December 2024 - 67
December 2024 - 68
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https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2024
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https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
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https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
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