FARM MARKET & AGRITOURISM Take time to assess your marketing strategy We can then state if we reached this objective or how we came up short. What is it we wanted to do? What is it we did? What could be done this coming year? This gives us evidence to work through as we begin planning and implementing a market strategy for this coming season. Some decision points that may help us explore the The cold weather months are a good time to reflect on our recent season and plan for the season to come. With that in mind, I thought I would share an article written by former Penn State Extension Educator, John Berry. John was an excellent educator and the reason I work for Extension. Hope you find value in his words. - Brian Moyer D iscussing the effectiveness of marketing outcomes, I believe we do well to start at the end: What is expected to be accomplished by our marketing machine? Sell 250 cases? Build relationships with three new buyers? Make enough to take my mother in-law on a vacation? What is it we want to happen? What result would make us happy? effectiveness of this past year's marketing goals, strategies and methods include: * Number of customers attracted, across all our outlets; * Number of customers served , across all our outlets; * Number of transactions per customer through the marketing season; * Average dollar amount per customer transaction; * Total marketing costs; * Total gross revenue; * Net farm revenue; and * Farmers Market Nutrition Program coupons redeemed Having identified some key business metrics to analyze will get us thinking more clearly on the records we believe have value and our system for keeping these records. Need Clamshells? Kraft Grocery Bag Imprint Available ProducePackaging.com® Kurt Zuhlke & Associates, Inc. FOR ALL YOUR PRODUCE PACKAGING NEEDS Keeping it Green By your side for 60 years! Serving the fresh Produce industry since 1959. www.rockfordpack.com | (800)444-7225 26 | FEBRUARY 2023 Made of Sustainable PETE since 1994 ! Visit our website at www.ProducePackaging.com Email: order@ProducePackaging.com Call toll free at: 1-800-644-8729 Join our mailing list Text CLAMSHELL to 22828 to get started New!http://www.rockfordpack.com http://www.ProducePackaging.com