February 2023 - 27

FARM MARKET & AGRITOURISM
Some possible things to keep track of include:
* Legal issues such as sales tax reports (if applicable),
permits, licenses, insurance coverage and employee
documentation;
* Financial issues such as projected budgets
compared with actual costs and returns, credit
worthiness, seasonal
(weekly?) cost and
revenue;
"
* Promotional issues
such as the costs of our
promotional efforts and
indications of customer
traffic resulting from
these promotions;
We offer a
full line of
fruit &
vegetable
equipment
Cross Action Forks
Double Forks
Box/Bin Nester
Brush Pusher
Conveyors
Mechanical Bulk Loader
Universal Dump All
Weed Spray Tank
3 Pt. Forks
3 Pt. Hi Lift
Sprayers
Freight-Mate
AUTHORIZED
DURANDWAYLAND
DEALER
PROVIDING
PARTS
&
SERVICE TO ALL
OF MICHIGAN
PHIL BROWN
WELDING CORP.
4750 8 Mile Rd., Conklin, MI 49403
Lift, rotate and dump up to 3,000 lbs. on
24-inch load center
Dependable, low-cost hydraulically
Operated 180˚ or 130˚ rotator
Automatic box clamp also available
* Less than half the cost of most rotators.
* Smooth hydraulic operation - no gears or ratchets
* One man can attach and disconnect the rotator
* Can be used on conventional and rough terrain
forklifts
* Right to left rotation easily changed by operator in
the field
* Accepts standard forks on Class II fork mount
* Allows nesting and stacking from the driver's seat
while forks are at 180˚
OPTIONAL EQUIPMENT
HYDRAULIC CONTROL VALVE
HOSE REEL
HOSE PULLEY BRACKETS
PALLET GRIP
Phone: (616) 784-3046
Fax (616) 784-5852
www.philbrownwelding.com
* Sets plants through plastic mulch
* Water system available
* For cells or plugs up to 2-1/2 " in diameter
* No more setting plants in wet, cold mud by hand
* Twin row available for row spacing as close as 12 "
* Plant spacing starts at 10 " in the row
1150 CENTRAL AVENUE, HOLLAND, MI 49423
Phone: 800-757-5268 or Fax: 616-396-3619
website: www.mechanicaltransplanter.com
e-mail: mtc@mechanicaltransplanter.com
VEGETABLEGROWERSNEWS.COM | 27
THE CONCEPTS OF MANAGEMENT AND
MARKETING ARE WELL KNOWN. THE
CHALLENGE SOMETIMES LIES IN OUR
SELF-CONFIDENCE AS MANAGERS.
* Production issues such as yields, challenges and
seasonal observations; and
* At-market issues such as use of props, attractive
displays, product choice, customer service and
pricing strategies
Considering how well our enterprises have done
compared with both what we needed them to do and what
we expected them to do is an exercise with powerful
implications. I have heard people talk about farmers
not operating as business managers. It may be true that
farmers farm because they love to produce, not because
they love to manage. It can be quite difficult to remain an
economically viable business if our responsibilities as
business managers are not addressed. The concepts of
management and marketing are well known. The challenge
sometimes lies in our self-confidence as managers. There
are several educational
opportunities over
the next few months.
Through active
participation in some
field demonstrations,
discussion groups,
workshops and
conferences, we will have
exposure to methods, tools and ideas on more effectively
guiding, maintaining and growing our farm business.
In addition to educational opportunities, there are services
available from Penn State Extension targeted at enhancing
the management skills of farm marketers. These services
include market customer surveys, market evaluations, oneon-one
management and marketing consultations.
Building our capacity as business managers and
effective marketers is a continuous process. Some
believe we are never the best we can be.
Equipment that makes dollars & 'sense'
MODEL 912 MULCH
TRANSPLANTER
"
http://www.philbrownwelding.com http://www.mechanicaltransplanter.com http://www.VEGETABLEGROWERSNEWS.COM
February 2023

Table of Contents for the Digital Edition of February 2023
