July-August - 36

GREAT LAKES EXPO NEWS
Connecting growers through
the digital market space
Great Lakes EXPO to feature
'Fancy Lady Cowgirl' Courtenay DeHoff
BY MADI SCHAFER
CONTRIBUTING EDITOR
T
o maintain a thriving business, growers and farm
marketers have a number of resources available to
them: social media, trade shows, trade publications
and - especially - fellow growers. During the 2023 Great
Lakes Fruit, Vegetable and Farm Market EXPO, growers
will learn the importance of utilizing the digital market
space, how farm markets are beneficial to agriculture and
why people should attend roundtables during trade shows.
Courtenay DeHoff, keynote speaker, network television
personality and cowgirl, has a
passion for agriculture and has
taught thousands of people in
the industry the importance of
sharing their stories to " bridge
the disconnect between rural
and urban communities. " With
a notable skill set in editing,
producing and shooting
high-quality content, Dehoff
embraces her cowgirl roots
and stands out in the world
of " cookie-cutter on-camera
personalities. "
During DeHoff's presentation
at Great Lakes EXPO,
" Storytelling in agriculture:
Develop a voice that shifts narratives, " attendees will gain
insight and direction into personal branding and how to
expand their business through the power of social media,
COURTENAY
DEHOFF
websites and more.
" I want people to walk away from my presentation
feeling like they can tackle the digital space - whether it's
social media, websites or digital other platforms, they are
so crucial to your business, " she said.
DeHoff will focus on the power of personal branding
and how it can grow businesses exponentially.
" I'm going to blow open the doors on what a personal
There is a Berkeley Pump to fit your growing needs:
irrigation, packing shed or green house.
Call us for a FREE product catalog
brand is and how people can use it to get their business
out there, " DeHoff said. " I want people to feel comfortable
utilizing this digital space because the great thing about it
is that it's free. "
Creating social media accounts to connect
businesses with the right audience is crucial and DeHoff
expresses that anyone can do it - bringing endless
opportunities for success.
DeHoff's personal brand, Fancy Lady Cowgirl,
website: www.springbrooksupply.com
e-mail: sbs@springbrooksupply.com
877-396-1956 toll free
11291 Lakewood Blvd., Holland, MI 49424
36 | JULY/AUGUST 2023
" celebrates women from all walks of life and teaches
them to lean into their true identity to reach new levels of
success and fulfillment. " She is a recognized face in the
media and is a motivational speaker across the country.
She has a passion to give prominence and a voice to the
agriculture community.
http://www.springbrooksupply.com

July-August

Table of Contents for the Digital Edition of July-August

Editor's Letter
Grower Profile: Central Florida leafy greens
GLVPN Veg Connection: Vegetable crop yields
Organic Grower
Ag Tech: Fields of drones
Plant & Soil Health: Fusarium wilt
Great Lakes EXPO News: Connecting growers through the digital market space
Farm Market & Agritourism: Agreements between growers provide additional opportunities
Ag Labor Review
Classifieds
Advertiser Index
July-August - 1
July-August - 2
July-August - 3
July-August - Editor's Letter
July-August - 5
July-August - Grower Profile: Central Florida leafy greens
July-August - 7
July-August - 8
July-August - 9
July-August - GLVPN Veg Connection: Vegetable crop yields
July-August - 11
July-August - 12
July-August - 13
July-August - 14
July-August - Organic Grower
July-August - 16
July-August - 17
July-August - 18
July-August - 19
July-August - 20
July-August - 21
July-August - 22
July-August - 23
July-August - 24
July-August - 25
July-August - 26
July-August - 27
July-August - 28
July-August - Ag Tech: Fields of drones
July-August - 30
July-August - 31
July-August - Plant & Soil Health: Fusarium wilt
July-August - 33
July-August - 34
July-August - 35
July-August - Great Lakes EXPO News: Connecting growers through the digital market space
July-August - 37
July-August - Farm Market & Agritourism: Agreements between growers provide additional opportunities
July-August - 39
July-August - Ag Labor Review
July-August - 41
July-August - Classifieds
July-August - Advertiser Index
July-August - 44
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