July-August - 38

FARM MARKET & AGRITOURISM
Agreements between growers
provide additional opportunities
The attractive thing about collaborative marketing is
A
t a recent grower meeting, I gave a presentation
on collaborative marketing. Out of that meeting, a
group of about eight farms decided they have an
opportunity to do something together that they couldn't
do individually.
These farms have CSAs (community supported
agriculture) as their primary business model during
the growing season. They do not possess the capacity
to grow enough storage crops to offer their customers
a winter CSA share, but collectively they can. They are
currently working out the details, such as: Who will
grow what? How many shares to offer? What are the
costs? Who will manage the money?
you are not forming a business entity to start. It is an
agreement on a project that can be measured over a
limited time period that at the end of which, decisions
can be made on whether to continue. It's probably one
of the least risky things you can do to expand your
marketing channels.
So, what is a collaborative marketing agreement?
Cornell University has a great publication on this:
bit.ly/Collaborative-Marketing. It is well worth taking a
look if you are considering this opportunity.
" Collaborative marketing is a realistic solution for
small- to midsize farms that are seeking access to
larger markets, but are unable to individually serve
such accounts. In collaborative marketing, several
like-minded producers join together formally to market
and distribute farm products, but not necessarily
under the governance or control of a cooperative, "
according to the article.
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July-August

Table of Contents for the Digital Edition of July-August

Editor's Letter
Grower Profile: Central Florida leafy greens
GLVPN Veg Connection: Vegetable crop yields
Organic Grower
Ag Tech: Fields of drones
Plant & Soil Health: Fusarium wilt
Great Lakes EXPO News: Connecting growers through the digital market space
Farm Market & Agritourism: Agreements between growers provide additional opportunities
Ag Labor Review
Classifieds
Advertiser Index
July-August - 1
July-August - 2
July-August - 3
July-August - Editor's Letter
July-August - 5
July-August - Grower Profile: Central Florida leafy greens
July-August - 7
July-August - 8
July-August - 9
July-August - GLVPN Veg Connection: Vegetable crop yields
July-August - 11
July-August - 12
July-August - 13
July-August - 14
July-August - Organic Grower
July-August - 16
July-August - 17
July-August - 18
July-August - 19
July-August - 20
July-August - 21
July-August - 22
July-August - 23
July-August - 24
July-August - 25
July-August - 26
July-August - 27
July-August - 28
July-August - Ag Tech: Fields of drones
July-August - 30
July-August - 31
July-August - Plant & Soil Health: Fusarium wilt
July-August - 33
July-August - 34
July-August - 35
July-August - Great Lakes EXPO News: Connecting growers through the digital market space
July-August - 37
July-August - Farm Market & Agritourism: Agreements between growers provide additional opportunities
July-August - 39
July-August - Ag Labor Review
July-August - 41
July-August - Classifieds
July-August - Advertiser Index
July-August - 44
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https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
https://www.nxtbookmedia.com