July-August - 39

FARM MARKET & AGRITOURISM
Once a group of farms
commit to a collaboration,
many growers think a
cooperative needs to be
formed, but that isn't
always the best way to move
forward. The Cornell article
highlights several ways that
farms can collaborate, but I
will focus on one, which is a
joint venture agreement.
"
COLLABORATIVE MARKETING
IS A REALISTIC SOLUTION FOR
SMALL- TO MIDSIZE FARMS
THAT ARE SEEKING ACCESS
TO LARGER MARKETS.
Joint venture agreements
A joint venture agreement is usually a limited-term
project as with the case of the CSA farms I'm working
with. In their situation, they've identified the potential
need. Their customers currently aren't buying from
them in the winter. With a winter CSA they can market
to an existing customer base and won't have to attract
new customers.
They've set a time period for the project from
November through March. At the end of that time,
they can evaluate how well it did or didn't work. If it
works well, they can consider forming a business
entity such as a cooperative,
or continue with a joint
venture agreement. They've
also started to discuss the
potential of small-scale
wholesale opportunities.
Some key things need
to be considered with joint
venture agreements. Identify
the producers who will
participate. Clearly define
objectives. Determine which
customers are currently not being served. Develop
a plan to maintain product availability across
several farms.
If you are considering a wholesale project, start
small with a limited number of products. The
expectations need to be clear and understood by
everyone involved. What is the quantity of product?
What grade? How many units? How will it be packaged?
This will create a uniform standard for all participants
and consistency for the customer.
Take a good look around you and see where the
opportunities are. If you can't address them by yourself,
see where you can partner and grow your market.
SEPTEMBER 27, 2023
IN COLLABORATION WITH
OSU Wooster Campus
1680 Madison Avenue Wooster, OH 44691
What to expect...
* In-field demonstrations of cultivation tools for vegetables
* Demonstrations of implements on both four-wheel and two-wheel tractors
* Expo featuring industry-leading cultivation companies and cutting edge tools
* Conversations with international cultivation experts
* ...and more!
The field day connects farmers, machinery manufacturers, and the allied trades for a single day event that
draws farmers from all over the US and Canada - because it is THE place to see weeding tools. The
morning features a trade-show where companies can connect one-on-one with farmers and educational
sessions, and the afternoon features field demonstrations in vegetable and row crops.
LEARN MORE AND REGISTER AT thelandconnection.org/event/2023-mmwcfd
SPONSORED BY:
VEGETABLEGROWERSNEWS.COM | 39
"
http://www.thelandconnection.org/event/2023-mmwcfd http://www.VEGETABLEGROWERSNEWS.COM

July-August

Table of Contents for the Digital Edition of July-August

Editor's Letter
Grower Profile: Central Florida leafy greens
GLVPN Veg Connection: Vegetable crop yields
Organic Grower
Ag Tech: Fields of drones
Plant & Soil Health: Fusarium wilt
Great Lakes EXPO News: Connecting growers through the digital market space
Farm Market & Agritourism: Agreements between growers provide additional opportunities
Ag Labor Review
Classifieds
Advertiser Index
July-August - 1
July-August - 2
July-August - 3
July-August - Editor's Letter
July-August - 5
July-August - Grower Profile: Central Florida leafy greens
July-August - 7
July-August - 8
July-August - 9
July-August - GLVPN Veg Connection: Vegetable crop yields
July-August - 11
July-August - 12
July-August - 13
July-August - 14
July-August - Organic Grower
July-August - 16
July-August - 17
July-August - 18
July-August - 19
July-August - 20
July-August - 21
July-August - 22
July-August - 23
July-August - 24
July-August - 25
July-August - 26
July-August - 27
July-August - 28
July-August - Ag Tech: Fields of drones
July-August - 30
July-August - 31
July-August - Plant & Soil Health: Fusarium wilt
July-August - 33
July-August - 34
July-August - 35
July-August - Great Lakes EXPO News: Connecting growers through the digital market space
July-August - 37
July-August - Farm Market & Agritourism: Agreements between growers provide additional opportunities
July-August - 39
July-August - Ag Labor Review
July-August - 41
July-August - Classifieds
July-August - Advertiser Index
July-August - 44
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https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2023
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https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
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https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2022
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https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
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https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
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https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
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https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
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