May/June 2023 - 30

FARM MARKET & AGRITOURISM
Seven takeaways from benchmark
survey of markets
saw an increase in customer numbers compared to the
2021 season, with around 24% seeing no change and
21% seeing a decrease. This suggests that farmers
markets and retail farm markets were able to attract
and retain customers during a challenging time.
Changes in Employees: Around 40% of
P
enn State Extension's Farm Markets team works with
a Farmers Market Promotion Program (FMPP) grant
from the USDA Agricultural Marketing Service (AMS).
The awarded project is titled Building Dynamic Marketplaces
& Stronger Networks for Pennsylvania's Direct to Consumer
Outlets. We are in our second year of the three-year
grant and, as part of the grant, we conducted a survey to
measure the health of our markets across the state.
Survey results
Changes in Customer Numbers: Overall, the survey
data shows that the majority of respondents (around 55%)
respondents reported adding employees compared
to the 2021 season, with the remaining respondents
either maintaining the same number of employees
or reducing their staff.
Changes in Products and Vendors: The survey
data indicates that the majority of respondents
(around 63%) added new products and vendors
compared to the 2021 season, with around 28%
reporting no change and 9% reporting a decrease.
This suggests that farmers markets and retail
farm markets were able to adapt to changing
customer demands and preferences by diversifying
their offerings.
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May/June 2023

Table of Contents for the Digital Edition of May/June 2023

Editor's Letter
Feature: Exiting the wholesale market
Weather Update: Extreme weather challenges
Cover Story: The survey shows…
Cover Story: Farm market pricing guide
CA Storage: Taking control
Plant & Soil Health: Steam controls weeds, pathogens
Food Safety: Ionized gas used for food safety
Technology: Precision agriculture
Farm Market & Agritourism: Seven takeaways from benchmark market survey
Ag Labor Review
Classifieds
Ad Index
May/June 2023 - 1
May/June 2023 - 2
May/June 2023 - 3
May/June 2023 - Editor's Letter
May/June 2023 - 5
May/June 2023 - Feature: Exiting the wholesale market
May/June 2023 - 7
May/June 2023 - Weather Update: Extreme weather challenges
May/June 2023 - 9
May/June 2023 - 10
May/June 2023 - 11
May/June 2023 - Cover Story: The survey shows…
May/June 2023 - 13
May/June 2023 - 14
May/June 2023 - 15
May/June 2023 - Cover Story: Farm market pricing guide
May/June 2023 - 17
May/June 2023 - CA Storage: Taking control
May/June 2023 - 19
May/June 2023 - 20
May/June 2023 - 21
May/June 2023 - Plant & Soil Health: Steam controls weeds, pathogens
May/June 2023 - 23
May/June 2023 - Food Safety: Ionized gas used for food safety
May/June 2023 - 25
May/June 2023 - 26
May/June 2023 - 27
May/June 2023 - Technology: Precision agriculture
May/June 2023 - 29
May/June 2023 - Farm Market & Agritourism: Seven takeaways from benchmark market survey
May/June 2023 - 31
May/June 2023 - Ag Labor Review
May/June 2023 - Classifieds
May/June 2023 - Ad Index
May/June 2023 - 35
May/June 2023 - 36
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https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
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