September/October 2024 - 14

GROWER PROFILE
In addition to bell peppers, Titan Farms grows broccoli, eggplant, strawberries and peaches.
gaps. " It's a good rotation crop and a good matchup of
volume. It's a fun crop to grow, " Carr said.
Titan's Palmetto Processing Solutions slices, dices
and freezes peaches as well as strawberries. Titan
entered the strawberry deal by helping Florida growers
divert strawberries during low market times to the
processing plant.
Don't just plant it and think
you're going to sell it. Understand your
marketplace and your consumers, who
in today's world are changing. "
Strawberry processing
In 2021, Titan began growing strawberries on 15 acres
strictly for the processed market. The strawberry acreage
has grown to 35 acres, which is evenly balanced between
processing and fresh channels.
As registrations of some of the older chemicals have
disappeared, growers need new tools to battle pests. The
phenome products seem to be improving with mating
disruption. To manage pests, Titan has been testing
14 | SEPTEMBER/OCTOBER 2024
beneficials, including the testing of mating disruption.
Titan trialed the use of beneficials over four years. An
easier applied application has proven cost-competitive
against conventional products. Carr concluded it is easier
to incorporate mating disruption that lasts long enough.
" Mating disruption-type things are going to grow in the
future, " Carr said.
The family-run business also markets through three
farm market stands. Because selling direct to consumers
requires growers to work closely with consumers,
growers gain transcends profitability. The market
insights growers receive are invaluable.
Carr advised growers to carefully study the markets
before planting any crop.
" Don't just plant it and think you're going to sell it, " he
said. " Understand your marketplace and your consumers,
who in today's world are changing. The real thing is
their access to information so we can't run and hide in
the shadows anymore, so to speak. Being out there and
being an industry leader instead of a follower is the key.
It doesn't mean you have to be the first to do everything,
but don't be the last to do everything. "
Carr enjoys working with people, training, coaching and
providing them opportunities.
" Ultimately, it's growing anything, planting it and
growing it, " he said. " There's a lot of joy in that. There's
also a lot of frustration, but the joy outweighs the
frustration. To produce something, the food and fiber that
other people can't or don't do, there's a lot of joy in that.
But, there's very few of us anymore. "

September/October 2024

Table of Contents for the Digital Edition of September/October 2024

Editor's Letter
Accelerated deadline
Weeding out danger
East Coast diversification
Regenerating soil
Connecting innovation and education at the Great Lakes EXPO
Organic Grower
Veg Connections
Farm Market & Agritourism
Ag Labor Review
Classifieds
Advertiser Index
September/October 2024 - 1
September/October 2024 - 2
September/October 2024 - 3
September/October 2024 - Editor's Letter
September/October 2024 - 5
September/October 2024 - Accelerated deadline
September/October 2024 - 7
September/October 2024 - Weeding out danger
September/October 2024 - 9
September/October 2024 - 10
September/October 2024 - 11
September/October 2024 - East Coast diversification
September/October 2024 - 13
September/October 2024 - 14
September/October 2024 - 15
September/October 2024 - Regenerating soil
September/October 2024 - 17
September/October 2024 - Connecting innovation and education at the Great Lakes EXPO
September/October 2024 - 19
September/October 2024 - 20
September/October 2024 - 21
September/October 2024 - 22
September/October 2024 - Organic Grower
September/October 2024 - 24
September/October 2024 - 25
September/October 2024 - 26
September/October 2024 - 27
September/October 2024 - Veg Connections
September/October 2024 - 29
September/October 2024 - Farm Market & Agritourism
September/October 2024 - 31
September/October 2024 - Ag Labor Review
September/October 2024 - 33
September/October 2024 - Classifieds
September/October 2024 - Advertiser Index
September/October 2024 - 36
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
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