September/October 2024 - 31

customer inquiries? You don't want to hear an associate
say " I don't know " and not offer a solution. This is why
training is crucial.
Welcome customers at the door
As soon as that customer comes through your door
they should be greeted. A smile and a simple " hello, "
" welcome " or even better, by their name if they are a regular
customer - even if you are assisting another customer.
Make staffing management a priority
Many markets have staffing issues, but we don't want
our customers to see or suffer from the shortages -
particularly when it comes to the checking out process.
We want our customers to linger as long as possible in
our markets but when they want to check out, they want
to do it quickly. That said, a line of customers waiting
to checkout is not necessarily a bad thing if the line is
moving, as it is an opportunity to sell more products.
Comfort and amenities
Consider the customer experience at your market and
you will notice there are opportunities for the customer
to linger and enjoy the market. Here are three such
strategies you can utilize.
Seating Areas. Provide seating for customers
to rest, especially the elderly and families.
Refreshments. Offer refreshments or
samples to enhance the shopping experience.
Restrooms. Ensure restrooms are clean and
accessible.
By implementing these strategies, you can effectively
manage increased customer traffic at your farm market,
ensuring a positive experience for both your customers
and your staff. This will not only help you handle the
current influx but also build a loyal customer base for
the future.
Brian Moyer is an educational program associate
with Penn State Extension. As founder of PA Farm
Markets LLC and founder and manager of the Skippack
Farmers Market, Moyer specializes in assisting
farmers markets, retail farm markets, direct-toconsumer
sales, and new and beginning farmers with
marketing, business and regulatory issues.
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September/October 2024

Table of Contents for the Digital Edition of September/October 2024

Editor's Letter
Accelerated deadline
Weeding out danger
East Coast diversification
Regenerating soil
Connecting innovation and education at the Great Lakes EXPO
Organic Grower
Veg Connections
Farm Market & Agritourism
Ag Labor Review
Classifieds
Advertiser Index
September/October 2024 - 1
September/October 2024 - 2
September/October 2024 - 3
September/October 2024 - Editor's Letter
September/October 2024 - 5
September/October 2024 - Accelerated deadline
September/October 2024 - 7
September/October 2024 - Weeding out danger
September/October 2024 - 9
September/October 2024 - 10
September/October 2024 - 11
September/October 2024 - East Coast diversification
September/October 2024 - 13
September/October 2024 - 14
September/October 2024 - 15
September/October 2024 - Regenerating soil
September/October 2024 - 17
September/October 2024 - Connecting innovation and education at the Great Lakes EXPO
September/October 2024 - 19
September/October 2024 - 20
September/October 2024 - 21
September/October 2024 - 22
September/October 2024 - Organic Grower
September/October 2024 - 24
September/October 2024 - 25
September/October 2024 - 26
September/October 2024 - 27
September/October 2024 - Veg Connections
September/October 2024 - 29
September/October 2024 - Farm Market & Agritourism
September/October 2024 - 31
September/October 2024 - Ag Labor Review
September/October 2024 - 33
September/October 2024 - Classifieds
September/October 2024 - Advertiser Index
September/October 2024 - 36
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2025
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-august
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/vgn-digital-seed-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyers-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-october-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/seedguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/VGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/buyersguide-2019
https://www.nxtbook.com/greatamericanmediaservices/VGN/january-2019
https://www.nxtbookmedia.com