Group Tour Magazine - February 2023 - 135

SPECIAL ADVERTISING SECTION
See How
It's Made
JELLY BELLY VISITOR CENTER
SWEETENS ITINERARIES IN
FAIRFIELD, CALIFORNIA
Located in the hear t of wine countr y
in Nor thern California is a sweet spot
your groups will not want to miss. Jelly
Belly Candy Co.'s Visitor Center in Fairfield,
California, welcomes ever yone
to take a self-guided tour of the factory
and observe how the iconic Jelly Belly
jelly beans are made. Jelly Belly is known
for its flavors like Very Cherry, Buttered
Popcorn, and Licorice.
Jelly Belly Candy Co. is family-owned
and -operated by the four th, fifth, and
sixth generations of the original candymaking
family. With candymaking roots
dating to 1869, Jelly Belly has honed and
perfected the craft of making jelly beans.
Making these iconic beans is a long and
involved process, too. In fact, it takes
between seven and 14 days to make a Jelly
Belly jelly bean!
130 FEBRUARY 2023
The complex process behind making a
Jelly Belly bean is just one of the reasons why
touring the factory is such an unforgettable
experience. The self-guided tour takes visitors
along an elevated, quarter-mile tour
lane to observe the factory and its workers
below. At each station along the tour lane,
visitors are guided by high-definition videos
to give them an up-close-and-personal look
at the candymaking process. The tour lane
is also equipped with interactive exhibits
and games for additional entertainment. The
tour ends with Jelly Belly's own Jelly Bean Art
Gallery. Jelly Belly jelly beans are known for
having a variety of colors and flavors, and talented
arists have used these beans to craft
awe-inspiring mosaics.
After the tour, weather permit ting,
guests are invited to ride aboard the Jelly
Belly Express passenger train from the Visitor
Center to the entrance of the brandnew
Jelly Belly Museum. The museum
presents the evolution of candymaking
equipment and the growth of the Jelly
Belly Candy Co. through a whimsical and
interactive experience.
In addition to the factory tour and
museum, the Visitor Center has many other
attractions. Dine at the Jelly Belly Café and
enjoy jelly bean-shaped burgers and pizzas.
Browse the Jelly Belly store and grab
some truly sweet souvenirs. And stop by
the Chocolate Shoppe. That's right-Jelly
Belly makes more than just jelly beans.
The Chocolate Shoppe offers some of the
finest handmade caramel apples, marshmallow
treats, and, of course, chocolate
in Solano County.
For adults seeking a more refined experience,
walk up the colorful stairs by the jelly
bean wall to take part in the Chocolate and
Wine Experience. The confectionery experts
at Jelly Belly have teamed up with local Suisun
Valley wineries to provide an unrivaled chocolate
and wine tasting experience.
With so many things to do, the average
group can expect to spend at least a
couple hours at the Jelly Belly Visitor Center.
Calling in advance for large groups is
appreciated but not required as tickets for
the tour and museum are only available for
purchase on-site.
JELLY BELLY VISITOR CENTER
800-953-5592
jellybelly.com/california-factory-tours
PHOTO JELLY BELLY VISITOR CENTER
http://www.jellybelly.com/california-factory-tours
Group Tour Magazine - February 2023

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