Group Tour Magazine - February 2023 - 24

xxxxxxxxx
T
hey don't travel, spend, or even think
like their elders, but they are spending
their money on group tours that
don't look anything like the ones their
parents and grandparents enjoyed.
If you're seeking to attract millennial (currently
between ages 26 and 41) and Generation
Z (age 25 and younger) travelers, follow
the advice from these marketing pros.
Alexandria Sanchez is the U.S. consumer
marketing manager for G Adventures, a smallgroup
travel operator currently offering more
than 700 trips worldwide. Describing boomers
and Generation X, she says: " Older travelers
are drawn to more luxurious trips that
will bring relaxation or the sense of an escape
from reality. " But millennials and Gen Z are
seeking out immersive experiences that let
them see the world in new ways. " For them,
travel opens the door to iconic and memorable
moments worth sharing, " she says.
Millennials often are interested in international
trips, with itineraries that encompass
culture, adventure, and leisure all built into
one, she notes. And while Gen Z travelers are
still growing in their purchasing power, she
says they're often conscious consumers who
" want to support local businesses and make
an impact with authentic opportunities to
experience local culture and life. "
Given these very different mindsets and
attitudes, how can you reach the younger
generation? In some cases, you can do that
by sticking to tried-and-true tactics that are
straight out of a Marketing 101 textbook. But
sometimes you'll need to try some different
approaches, experts say. Here are some marketing
tips to help you get started.
1. DISCOUNT (SMARTLY)
" Everyone still wants a value proposition, "
says Cyril Lemaire, managing partner and
founder of TrakTek Partners, a marketing and
consulting agency that specializes in travel
and tourism. But you may find more success
grouptourmagazine.com 19

http://www.grouptourmagazine.com

Group Tour Magazine - February 2023

Table of Contents for the Digital Edition of Group Tour Magazine - February 2023

Group Tour Magazine - February 2023 - 1
Group Tour Magazine - February 2023 - 2
Group Tour Magazine - February 2023 - 3
Group Tour Magazine - February 2023 - 4
Group Tour Magazine - February 2023 - 5
Group Tour Magazine - February 2023 - 6
Group Tour Magazine - February 2023 - 7
Group Tour Magazine - February 2023 - 8
Group Tour Magazine - February 2023 - 9
Group Tour Magazine - February 2023 - 10
Group Tour Magazine - February 2023 - 11
Group Tour Magazine - February 2023 - 12
Group Tour Magazine - February 2023 - 13
Group Tour Magazine - February 2023 - 14
Group Tour Magazine - February 2023 - 15
Group Tour Magazine - February 2023 - 16
Group Tour Magazine - February 2023 - 17
Group Tour Magazine - February 2023 - 18
Group Tour Magazine - February 2023 - 19
Group Tour Magazine - February 2023 - 20
Group Tour Magazine - February 2023 - 21
Group Tour Magazine - February 2023 - 22
Group Tour Magazine - February 2023 - 23
Group Tour Magazine - February 2023 - 24
Group Tour Magazine - February 2023 - 25
Group Tour Magazine - February 2023 - 26
Group Tour Magazine - February 2023 - 27
Group Tour Magazine - February 2023 - 28
Group Tour Magazine - February 2023 - 29
Group Tour Magazine - February 2023 - 30
Group Tour Magazine - February 2023 - 31
Group Tour Magazine - February 2023 - 32
Group Tour Magazine - February 2023 - 33
Group Tour Magazine - February 2023 - 34
Group Tour Magazine - February 2023 - 35
Group Tour Magazine - February 2023 - 36
Group Tour Magazine - February 2023 - 37
Group Tour Magazine - February 2023 - 38
Group Tour Magazine - February 2023 - 39
Group Tour Magazine - February 2023 - 40
Group Tour Magazine - February 2023 - 41
Group Tour Magazine - February 2023 - 42
Group Tour Magazine - February 2023 - 43
Group Tour Magazine - February 2023 - 44
Group Tour Magazine - February 2023 - 45
Group Tour Magazine - February 2023 - 46
Group Tour Magazine - February 2023 - 47
Group Tour Magazine - February 2023 - 48
Group Tour Magazine - February 2023 - 49
Group Tour Magazine - February 2023 - 50
Group Tour Magazine - February 2023 - 51
Group Tour Magazine - February 2023 - 52
Group Tour Magazine - February 2023 - 53
Group Tour Magazine - February 2023 - 54
Group Tour Magazine - February 2023 - 55
Group Tour Magazine - February 2023 - 56
Group Tour Magazine - February 2023 - 57
Group Tour Magazine - February 2023 - 58
Group Tour Magazine - February 2023 - 59
Group Tour Magazine - February 2023 - 60
Group Tour Magazine - February 2023 - 61
Group Tour Magazine - February 2023 - 62
Group Tour Magazine - February 2023 - 63
Group Tour Magazine - February 2023 - 64
Group Tour Magazine - February 2023 - 65
Group Tour Magazine - February 2023 - 66
Group Tour Magazine - February 2023 - 67
Group Tour Magazine - February 2023 - 68
Group Tour Magazine - February 2023 - 69
Group Tour Magazine - February 2023 - 70
Group Tour Magazine - February 2023 - 71
Group Tour Magazine - February 2023 - 72
Group Tour Magazine - February 2023 - 73
Group Tour Magazine - February 2023 - 74
Group Tour Magazine - February 2023 - 75
Group Tour Magazine - February 2023 - 76
Group Tour Magazine - February 2023 - 77
Group Tour Magazine - February 2023 - 78
Group Tour Magazine - February 2023 - 79
Group Tour Magazine - February 2023 - 80
Group Tour Magazine - February 2023 - 81
Group Tour Magazine - February 2023 - 82
Group Tour Magazine - February 2023 - 83
Group Tour Magazine - February 2023 - 84
Group Tour Magazine - February 2023 - 85
Group Tour Magazine - February 2023 - 86
Group Tour Magazine - February 2023 - 87
Group Tour Magazine - February 2023 - 88
Group Tour Magazine - February 2023 - 89
Group Tour Magazine - February 2023 - 90
Group Tour Magazine - February 2023 - 91
Group Tour Magazine - February 2023 - 92
Group Tour Magazine - February 2023 - 93
Group Tour Magazine - February 2023 - 94
Group Tour Magazine - February 2023 - 95
Group Tour Magazine - February 2023 - 96
Group Tour Magazine - February 2023 - 97
Group Tour Magazine - February 2023 - 98
Group Tour Magazine - February 2023 - 99
Group Tour Magazine - February 2023 - 100
Group Tour Magazine - February 2023 - 101
Group Tour Magazine - February 2023 - 102
Group Tour Magazine - February 2023 - 103
Group Tour Magazine - February 2023 - 104
Group Tour Magazine - February 2023 - 105
Group Tour Magazine - February 2023 - 106
Group Tour Magazine - February 2023 - 107
Group Tour Magazine - February 2023 - 108
Group Tour Magazine - February 2023 - 109
Group Tour Magazine - February 2023 - 110
Group Tour Magazine - February 2023 - 111
Group Tour Magazine - February 2023 - 112
Group Tour Magazine - February 2023 - 113
Group Tour Magazine - February 2023 - 114
Group Tour Magazine - February 2023 - 115
Group Tour Magazine - February 2023 - 116
Group Tour Magazine - February 2023 - 117
Group Tour Magazine - February 2023 - 118
Group Tour Magazine - February 2023 - 119
Group Tour Magazine - February 2023 - 120
Group Tour Magazine - February 2023 - 121
Group Tour Magazine - February 2023 - 122
Group Tour Magazine - February 2023 - 123
Group Tour Magazine - February 2023 - 124
Group Tour Magazine - February 2023 - 125
Group Tour Magazine - February 2023 - 126
Group Tour Magazine - February 2023 - 127
Group Tour Magazine - February 2023 - 128
Group Tour Magazine - February 2023 - 129
Group Tour Magazine - February 2023 - 130
Group Tour Magazine - February 2023 - 131
Group Tour Magazine - February 2023 - 132
Group Tour Magazine - February 2023 - 133
Group Tour Magazine - February 2023 - 134
Group Tour Magazine - February 2023 - 135
Group Tour Magazine - February 2023 - 136
Group Tour Magazine - February 2023 - 137
Group Tour Magazine - February 2023 - 138
Group Tour Magazine - February 2023 - 139
Group Tour Magazine - February 2023 - 140
Group Tour Magazine - February 2023 - 141
Group Tour Magazine - February 2023 - 142
Group Tour Magazine - February 2023 - 143
https://www.nxtbookmedia.com