Bucks Writs - Spring 2017 - 29

community
results. A big website that is continually updated with
fresh content like a weekly blog is critical to a ranking
on the first page of Google Search. If you already
have a website for your firm just ask that they turn on
the blog feature.

Driving Clients to
your Law Practice
with Blogging and
Social Media

2. Do your keyword research: Keywords are the specific

words and phrases that individuals use when trying to
find your information on the internet. For instance, I
could ask Google "who is the best personal injury law
firm in Bucks County, PA?" Personal Injury, law firm and
Bucks County, PA are all keywords, so if you want your
website to show up on the first page they need to be
naturally written into the content of your website.

- By Jennifer Gardella -

As you build your law practice, either inside a firm or
on your own, it is critical to make sure you are viewed
as an expert. In today's modern world this means having
a strategic plan for your blog and a substantial social
media presence.

3. Get together an editorial calendar: Your editorial

calendar should be organized by month and list the
blogs you are going to write each week. For instance,
if you are a divorce attorney your blog posts for
summer may include "How to handle the first time
you take your children on a vacation alone." Your
editorial calendar can also include ideas and dates so
you remember to write about them as they relate to
your practice and clients. The fourth of July and start
of summer are good examples. Make sure to leave a
bit of room in your editorial calendar to comment on
important changes to the law as they relate to how you
help your clients.

Unfortunately, they didn't teach you much
marketing in Law School.
With a busy practice to run, how can you get started
building your digital footprint? Just like so many of life's
endeavors, success all starts with a plan.
Make sure you have a blog internal to your website:
One reason you want to blog is to build up the number
of pages on your website. There are many factors
that go into your site "showing up" in Google search

4. Set-up your Social Media profiles: Every attorney should
have profiles set-up on LinkedIn, Facebook, Twitter,
and Google+. They should be uniquely written with
standardized pictures and a logo that represent your
firm. Do not forget to link the profiles to one another
and then have the connect buttons on your website.

5. Chip away at it every day and week: Have a plan for

when you are going to blog each week and how you
are going to find time to find content to share on social
media. Building out your digital footprint will take
some time and effort but, when done correctly, has the
potential to help you build your law practice.

© twindesign / 123RF Stock Photo

1.

As you build your digital presence make sure to craft all
of your writing so that you speak to your ideal client and
the problem they need solved. Successful digital marketing
strategies highlight attorney expertise but are framed so
that the individuals who need you and are looking for your
services can easily understand how you will help them. 
Jennifer Gardella, PhD, helps attorneys build their law practice
to attract ideal clients.
29

SPRING 2017
https://www.123rf.com/profile_twindesign
Table of Contents for the Digital Edition of Bucks Writs - Spring 2017
