ChesterCountyMedicineSpring2020 - 13

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3. Practices Are Providing Answers Before
Every Appointment
Once you have an upgraded website...well, your patients still
need a little more from you. Patients today aren't just looking
for phone numbers and taglines. They go online to look up
information about specific health problems, treatments, and care
options. In fact, search engines are the first stop for 8 out of 10
people seeking health information.

In a day and age where 84% of consumers trust reviews as
much as personal recommendations, your reputation needs to be a
priority. In 2020, it's your responsibility to curate and engage with
your online reviews and reputation. If you don't, your patients will
notice - and it will influence their future care decisions.

In 2020, you need to accept this behavior and patient need,
and address it head-on. That means your practice needs to focus
on beating your competition not just with a better website, but
a useful website - a website focused on your specialty, your
treatments, and the real-life ways you make your patients' lives
better.

4. Practices Are No
Longer Forcing Patients
To Call Them
Do you expect patients to pick
up the phone for their every need? If
you said yes, you should also expect
patients to give your practice a hard
pass. 77% of patients say that the
ability to request, book, change,
or cancel appointments online
is important in their choice of a
healthcare provider.
In 2020, you need to move past
this traditional method of contact. The reality is that asking your
patients to connect during business hours is a huge inconvenience
for a time-strapped consumer. And not only will online
appointment options make patients happier; but they'll help office
staff to work more efficiently.

5. Practices Are Taking Online Reviews
Seriously
Do you take your reputation seriously? Because your patients
do. Digital marketing leaders have found that nearly three-quarters
of patients use online reviews as the first step when finding a new
doctor.

We Hear You Asking: How Can You Possibly Address Your
Presence, Website, Content, Mobile Services, And Reputation?
Patients may be online - but it's nearly impossible for
individual doctors to be there with them. PracticeBeat addresses
each of 2020's leading patient acquisition factors with an allencompassing solution focused on the patient journey that
understands the big picture and strategy needed to successfully
please and connect with patients online.
PracticeBeat.com helps medical practices outrank competitors
in online search, leading to increased market share and new
appointments in 30 days. Patient leakage is very expensive.
PracticeBeat.com manages the full patient journey while solving the
technical problems associated with visitor loss, inconsistencies, and
structured data.
For a free patient barrier evaluation of your medical practice,
visit PracticeBeat.com, or call or email rick@practicebeat.com at
412-328-2150.
Rick Cancelliere is the Founder and CEO of Treatspace.
com and PracticeBeat.com. He is a nationally
recognized entrepreneur with expertise in healthcare
technology.

SPRING 2020 | CHESTER COUNT Y Medicine 13

http://www.chestercms.org http://www.PracticeBeat.com http://www.PracticeBeat.com http://www.PracticeBeat.com http://www.PracticeBeat.com

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