Central PA Medicine Spring 2018 - 5

daup h i n c m s .o rg

President's Message

READ THE ADS

O

nce again, Central PA Medicine is offering a wide-ranging assortment of articles
for your reading pleasure. Topics are both timely and interesting, and range
from leading-edge cancer therapies, hypertension management and endof-life-care to important insights on trends in medical education, fostering
diversity to the visual and gastronomic delights of medical art and a local bistro, respectively.

But what also helps make a
magazine interesting - and
successful - are the ads.

Healthcare provider groups use them to introduce new physicians or the availability
of new therapies to our community. Others want to remind readers of the excellent care
that they have been providing for decades, often to generations of central Pennsylvanians.
Sidorov, MD
Others offer helpful information on additional medical services, such as in-home therapies Jaan
President, DCMS
or wellness offerings. And then there are other service providers who may be outside
medicine but still resonate with our readership. All the ads offer welcome information and
financially support a publication focused on informing you, the reader, about healthcare
in our region of the Commonwealth.
One of the ads in this Spring Issue of Central PA Magazine informs the reader about
the creation of a "clinically integrated network" that is supported by the Pennsylvania
Medical Society, the parent organization of The Dauphin County Medical Society, which,
in turn, is the sponsor of this publication. The merits and content of the ad speaks for
itself, but the basis for this initiative is the demand for greater value from healthcare
consumers. While there are many reasons for high healthcare costs, one of the solutions
is to create evidence-based organizational improvements that lead to greater quality, fewer
complications, better efficiency, and higher satisfaction.
I've talked with hundreds of physicians in the last year and every one of them is interested in approaches that extend their "reach" beyond the bedside or the clinic into the
community with innovative team-based care approaches. They want to adopt technology
that not only supports the doctor-patient relationship, but gives them a "population health"
-based or summary view of the needs of the patients in their panel or service area. Most
importantly, each physician has insights that can be collectively marshalled and leveraged
to find other ways to better serve patients in central Pennsylvania.
Clinically integrated networks are one way to combine team-based care, population
health and physician leadership to achieve quality, efficiency and satisfaction. I also
believe these networks are also a way to serve our physicians, who have a stake in their
own professional development and continuously learning about the latest advances in
the provision of healthcare.
So, are our ads just another source of revenue? I don't think so. They inform, brand,
educate, remind and prompt. If you're thinking about placing an ad, please call us. And
for all of our readers, please enjoy every page of this issue.

Central PA Medicine Spring 2018 5


http://www.dauphincms.org

Table of Contents for the Digital Edition of Central PA Medicine Spring 2018

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https://www.nxtbook.com/hoffmann/CPAMed/CPMSummer2021
https://www.nxtbook.com/hoffmann/CPAMed/CPMSpring2021
https://www.nxtbook.com/hoffmann/CPAMed/CPMWinter2021
https://www.nxtbook.com/hoffmann/CPAMed/CPMFall2020
https://www.nxtbook.com/hoffmann/CPAMed/CPMSummer2020
https://www.nxtbook.com/hoffmann/CPAMed/CPMSpring2020
https://www.nxtbook.com/hoffmann/CPAMed/CPMWinter2020
https://www.nxtbook.com/hoffmann/CPAMed/CPMFall19
https://www.nxtbook.com/hoffmann/CPAMed/CPMSummer19
https://www.nxtbook.com/hoffmann/CPAMed/CPMSpring19
https://www.nxtbook.com/hoffmann/CPAMed/CPMWinter19
https://www.nxtbook.com/hoffmann/CPAMed/CPMFall18
https://www.nxtbook.com/hoffmann/CPAMed/Summer2018
https://www.nxtbook.com/hoffmann/CPAMed/CPMSpring18
https://www.nxtbook.com/hoffmann/CPAMed/CPMWinter18
https://www.nxtbook.com/hoffmann/CPAMed/Fall2017
https://www.nxtbook.com/hoffmann/CPAMed/CentralPAMedicine_Summer17
https://www.nxtbook.com/hoffmann/CPAMed/CentralPAMedicine_Spring17
https://www.nxtbook.com/hoffmann/CPAMed/CentralPAMedicine_Feb2017
https://www.nxtbookmedia.com