DelcoReviewSummer2017 - 39

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A Review in the
re:View . . .
Off of the Vine
Petit Verdot:
Superstar in the
Background

THE AIRBNB STORY
Excerpted from The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions...and Created Plenty of Controversy, by
Leigh Gallagher. Copyright 2017 by Houghton Mifflin Harcourt.
Leigh Gallagher
Fortune editor; author, The Airbnb Story (2017) and The End of the
Suburbs (2013). Philly export. Quiet Car fanatic. New York, NY
Daughter of DCBA Member John M. Gallagher, Esquire

Petit Verdot is a variety of red
wine grape that is used primarily
in blends, especially the classic
Bordeaux Blend.
It lends structure (tannins and
body), flavor and color to the
blend. While this superstar grape
has been sparingly used in blends
(about 1-10%), in order to make
them better, it can stand on its
own in all its intense, inky, fruit
and floral glory.
It is a late ripening grape
and therefore was not popular
in France because of the shorter
growing season which did not
allow the "green" grapes time to
ripen. The grapes quickly became
popular in warmer countries where they had time to develop
and give way to a chewy, ripened dark purple/red fruit.
While France removed much of their stock of Petit Verdot to make room for more Cabernet Sauvignon, Merlot and
Cabernet Franc... countries like Argentina have been planting more of it. Today the grape is most popular in Spain,
Australia, Chile, Argentina, USA (California and Washington State) and France. It is still popular in France as a small
amount of it is used in the "Bordeaux Blend," which consists of Cabernet Sauvignon, Cabernet Franc, Merlot, Petit
Verdot and Malbec.
Last year I was fortunate enough to visit ALTOCEDRO
WINERY in La Consulta, Valle de Uco, Mendoza, Argentina where we enjoyed their Altocedro Finca Los Galos
Petit Verdot 2013 which was made with 100% Petit Verdot.
It was deep ruby purple, full bodied and luscious. The wine
has a pretty pleasant purple fragrance of violet and fruit. It
has structure and balance giving way to a smooth, full bodied and complex taste of ripe blackberry, spice and earth.
The winemaker/owner, Karim Mussi, is only 39 years old
and has already achieved global recognition for his wines.
His Altocedro Malbec Reserva was chosen as Wine Spectator's "Top 100" wines of 2008.
This grape has made its debut and, mark my words, will
become even more sought after in the coming years.

*

Submitted by "Someone in the Know"... Fairly certain
we all know who it is!

The first time I heard about Airbnb was
in 2008. At the time, I was in charge of the
section of Fortune magazine that covered the
quirkier side of business, and we'd gotten word
about a couple of scrappy entrepreneurs who
were gaining some attention during the 2008
presidential election season for hawking collectors' edition boxes of fictitious breakfast
cereals called Obama O's and Cap'n McCain's.
They were recent Rhode Island School of Design grads trying to build word of mouth for
their newly formed start-up, AirBed & Breakfast, which let people rent out sleeping quarters
in their homes to other people who needed a place to stay. I thought
the business idea itself was nothing new, but the cereal gimmick was
plucky and had gotten some national attention, so we ginned up a
short piece on it to run in Fortune. I didn't give it more than a passing
thought.
Over the next year or two, though, the company started to gain
buzz, edging onto the radar of our tech-reporting team. Someone
brought it up internally as a company to watch. Wait a minute, I
thought, those guys? I was not involved with Fortune's tech coverage,
which meant that I didn't always know what I was talking about when
it came to the companies coming out of Silicon Valley. But I also felt
that distance gave me a healthy arms'-length perspective on the selfimportant euphoria that seemed to waft out of the region. As the keeper
of Fortune's "40 under 40" list, I was also used to breathless pitches
from companies claiming they would change the world in one year's
time, only to be significantly humbled the next. I sometimes took a
certain amount of pleasure in pointing out when I thought certain ideas
were overblown and overhyped. This new company, I thought, was one
of them.
I made a mental list of all the other companies that already existed
that offered the ability to rent someone's home or space in it: Home
Away.com, VRBO.com, Couchsurfing.com, BedandBreakfast.com.
I wondered how this new company could be so different. What is it
about these tech start-ups, I remember grousing to a colleague, that
think they can take an old, unoriginal idea; gloss it up with a slick,
minimalist, design-friendly website; and re-release it back onto the
marketplace as something new?
But this company was going to be different from all those others,
and in a short time that would become clear. Soon, Airbnb had become
a "thing."
Let Airbnb be your thing... Look for more from Leigh in future
issues of the Delco re:View!

*

Summer 2017

| 39


http://www.DelcoBar.org http://www.Away.com http://www.VRBO.com http://www.Couchsurfing.com http://www.BedandBreakfast.com

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