GRCA Commerce Quarterly Fall 2019 - 15

GreaterReading.org

By Jobany Bedoya, Greater Reading Chamber Alliance

A

fter so many years of building my network, I thought it would
be beneficial to those just getting out there or those who fear
networking to hear some of my tips. Some of you love the
idea of meeting new people and making new connections, but the
majority fear it. A business person's number one key to success is to
network! It's so important because in a world with such easy and
direct access to services and goods via the internet, you must stand
out and be memorable to
your future clients. Even
though I once feared
networking, it has been
an easy learning curve
for me. If I must point to
why it was easy for me, I'd
have to credit my Latino
culture. I'd have to credit
my Latino culture. We
are people who naturally
build relationships before
getting right to business.
We like to get to know
someone and build trust.
A one-hour lunch meeting
can easily turn into a twohour discussion that never covered the reason you met to begin
with! The great thing is that once you're in, you're in. We are loyal
customers and we then refer our friends and family. Everyone
benefits from building relationships instead of transactions. Here
are some tips for efficient networking:
1) Prepare your 30-second pitch/commercial. No one goes to
a networking event to hear a one-hour story about you. They go
to make as many connections as they can find. Personally, I like
to set my own goal of making more quality connections instead
of obtaining as many connections as I can grab. Traditional
networking calls for you to give your name, give your company's
name while handing them a business card, and state what your
company does. Then they do the same back to you. I like to take
it to a different level, I introduce myself by using my full name

loudly, slowly and clearly. I state the business I represent, I share
my mission, then I ask the person a very important question that
people always forget. I ask them, "What can I do to help you
succeed?" Yes, that seems odd, but think about it for a minute.
If I help you succeed, then you're naturally going to help me
as well. And chances are that you're going to share that with
your network, which then becomes my network. It's all about
building that relationship!
2) Bring lots of business
cards. Make sure they're
a standard size, which
is 3.5 inches by 2 inches.
Nothing annoys me
more than a business
card that doesn't fit into
my business card case
or stack up evenly with
the rest of the cards I
receive. Remember, when
you leave with people's
business cards, you're
going to have to file
them or stack them up
somewhere.
Nothing
throws off that stack than a square or oversized business card!
3) Follow up! If you want to set yourself apart from the 50
other people I just met, follow up. Wait a day or two and send a
quick email thanking the person for sharing their business info.
If there's a real interest in doing business together, ask them to
meet up for coffee. You'll get a yes a lot easier for a quick 20min coffee meeting than a long lunch or breakfast. Once you
accomplish your quick meeting, that's when you start to build
the relationship.
Want to put all this into practice? Join us at a Diversity Mixer
on the first Wednesday of each month or at one of our Networking
at Night Mixers held at member business locations!

15


http://www.GreaterReading.org

GRCA Commerce Quarterly Fall 2019

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Fall 2019

GRCA Commerce Quarterly Fall 2019 - 1
GRCA Commerce Quarterly Fall 2019 - 2
GRCA Commerce Quarterly Fall 2019 - 3
GRCA Commerce Quarterly Fall 2019 - 4
GRCA Commerce Quarterly Fall 2019 - 5
GRCA Commerce Quarterly Fall 2019 - 6
GRCA Commerce Quarterly Fall 2019 - 7
GRCA Commerce Quarterly Fall 2019 - 8
GRCA Commerce Quarterly Fall 2019 - 9
GRCA Commerce Quarterly Fall 2019 - 10
GRCA Commerce Quarterly Fall 2019 - 11
GRCA Commerce Quarterly Fall 2019 - 12
GRCA Commerce Quarterly Fall 2019 - 13
GRCA Commerce Quarterly Fall 2019 - 14
GRCA Commerce Quarterly Fall 2019 - 15
GRCA Commerce Quarterly Fall 2019 - 16
GRCA Commerce Quarterly Fall 2019 - 17
GRCA Commerce Quarterly Fall 2019 - 18
GRCA Commerce Quarterly Fall 2019 - 19
GRCA Commerce Quarterly Fall 2019 - 20
GRCA Commerce Quarterly Fall 2019 - 21
GRCA Commerce Quarterly Fall 2019 - 22
GRCA Commerce Quarterly Fall 2019 - 23
GRCA Commerce Quarterly Fall 2019 - 24
GRCA Commerce Quarterly Fall 2019 - 25
GRCA Commerce Quarterly Fall 2019 - 26
GRCA Commerce Quarterly Fall 2019 - 27
GRCA Commerce Quarterly Fall 2019 - 28
GRCA Commerce Quarterly Fall 2019 - 29
GRCA Commerce Quarterly Fall 2019 - 30
GRCA Commerce Quarterly Fall 2019 - 31
GRCA Commerce Quarterly Fall 2019 - 32
GRCA Commerce Quarterly Fall 2019 - 33
GRCA Commerce Quarterly Fall 2019 - 34
GRCA Commerce Quarterly Fall 2019 - 35
GRCA Commerce Quarterly Fall 2019 - 36
GRCA Commerce Quarterly Fall 2019 - 37
GRCA Commerce Quarterly Fall 2019 - 38
GRCA Commerce Quarterly Fall 2019 - 39
GRCA Commerce Quarterly Fall 2019 - 40
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
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