GRCA Commerce Quarterly Fall 2019 - 30

in your community

Downtown Reading:

Coming January 17 - 18,
the Reading Fire + Ice
Fest looks to grow
By Andrew Keuscher, Reading Downtown Improvement District Authority

With the growing nightlife scene in downtown Reading, the 6th annual Fire + Ice Fest
looks to follow suit. For over half a decade,
the Fire + Ice Fest has warmed up visitors to
Reading during the chilliest time of year.
The Reading Downtown Improvement District (DID) has
teamed up with the Greater Reading Chamber Alliance to bring
the expanded vision of the fest to fruition. For years, downtown
has come alive during the wintery weekend thanks to rocking
bands, intricate live ice sculpting, fire breathers, food trucks,
and more chili than you can imagine. But this year, with the
inaugural Fire + Ice Craft Beer Fest, adults have more reason
to visit than ever before. The festival will be bringing in leading breweries from across the commonwealth and beyond.
While the 2020 festival looks toward the future of
Fire + Ice, the focus of the event hasn't changed: free family fun. DID Executive Director Charles Broad said, "The
best part about Fire + Ice Fest, is anyone can come downtown and walk away with a happy memory, regardless of

30 COMMERCE QUARTERLY FALL 2019

income. That's what makes Fire + Ice Fest so special."
The Fire + Ice Fest will come right on the heels of our
Holiday Parade, taking place Saturday, Nov. 23, 2019 at
10 a.m. Every year, thousands fill Penn Street to take part
in the annual tradition that spans generations. This year's
theme, "Old Fashioned Holidays," recalls the holiday seasons of yesteryear. We invite everyone to the parade where
we will be announcing all the bands performing at Fire +
Ice Fest. Be the first of your friends to be "in the know."

Call out dates:
Reading Holiday Parade - Saturday,
November 23, 2019 at 10 AM
Reading Fire + Ice Fest - Friday, January
17 to Saturday, January, 18, 2020



GRCA Commerce Quarterly Fall 2019

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Fall 2019

GRCA Commerce Quarterly Fall 2019 - 1
GRCA Commerce Quarterly Fall 2019 - 2
GRCA Commerce Quarterly Fall 2019 - 3
GRCA Commerce Quarterly Fall 2019 - 4
GRCA Commerce Quarterly Fall 2019 - 5
GRCA Commerce Quarterly Fall 2019 - 6
GRCA Commerce Quarterly Fall 2019 - 7
GRCA Commerce Quarterly Fall 2019 - 8
GRCA Commerce Quarterly Fall 2019 - 9
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GRCA Commerce Quarterly Fall 2019 - 11
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GRCA Commerce Quarterly Fall 2019 - 17
GRCA Commerce Quarterly Fall 2019 - 18
GRCA Commerce Quarterly Fall 2019 - 19
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GRCA Commerce Quarterly Fall 2019 - 21
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GRCA Commerce Quarterly Fall 2019 - 28
GRCA Commerce Quarterly Fall 2019 - 29
GRCA Commerce Quarterly Fall 2019 - 30
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GRCA Commerce Quarterly Fall 2019 - 39
GRCA Commerce Quarterly Fall 2019 - 40
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com