GRCA Commerce Quarterly Fall 2020 - 15

GreaterReading.org

3. Talk About You

my company's existing margins," or "If this program was available,
I could add 35 jobs with the increased business opportunities."
You don't have to know how every aspect of a bill or how a regulaThose kinds of specific details help frame the argument and arm
tion works or have a PhD in these fields to effectively advocate your
your legislator with facts that they use to advocate on your behalf.
position. Focus on you and how a government program or permit
or law will affect you, your ability to remain in business, and your
employees. No one knows your story better than you, and that staff
5. Be Realistic
person or elected official doesn't know it until you tell them (refer to
As in all aspects of life, not everything will go your way. The bill
tree in woods analogy). Advocacy is similar to sales and marketing, you like might not pass this session, but it could be reintroduced
only the product you are selling is you and your business.
under another bill or in the next session and you try again. The
Elected officials want to showcase the stories of the people they
represent and will use them to make arguments for and against an
issue because those examples are the most impactful. People in elected
office are in these positions because they want to serve the public.
They truly want to see the people of their community succeed and
find solutions to problems.

4. Bring Facts
Now, don't feel like you need to supply a thesis or reams of pie
charts to the discussion, but if you are going to engage on a subject,
you should bring facts. Example: "If this rule is enacted, I will have
to lay off 35 employees because I can't absorb the increased costs with

permit you fear might get enacted, but now you start working with
elected and agency officials to help you meet those requirements and
continue to refine the issue. You have to be willing to accept the
results but continue to educate elected and agency officials about
you, the needs of your business, and the needs of your employees.
Engaging in advocacy is as easy as using the Call to Action center,
which provides a an email to send directly to lawmakers, on the
GRCA website. Attending meetings of the Business and Community
Advocacy Council or our Advocacy and Community
Leadership events are also great ways to get involved in advocacy
work. Each of those actions has impact, and GRCA can help you
every step of the way.

SHIELDING OUR COMMUNITY
Brentwood has been a Reading-based company for over 50 years, specializing in thermoplastics.
When the COVID-19 pandemic created personal protection equipment shortages, we knew we could
utilize our manufacturing expertise and do our part to help the local community by designing and
producing reusable face shields. Brentwood face shields have now been donated and sold to
healthcare networks and essential businesses throughout Greater Reading, the U.S., and the world.
Learn more at brentwood-medical.com/face-shields/.

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http://www.GreaterReading.org http://www.brentwood-medical.com/face-shields/

GRCA Commerce Quarterly Fall 2020

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Fall 2020

GRCA Commerce Quarterly Fall 2020 - 1
GRCA Commerce Quarterly Fall 2020 - 2
GRCA Commerce Quarterly Fall 2020 - 3
GRCA Commerce Quarterly Fall 2020 - 4
GRCA Commerce Quarterly Fall 2020 - 5
GRCA Commerce Quarterly Fall 2020 - 6
GRCA Commerce Quarterly Fall 2020 - 7
GRCA Commerce Quarterly Fall 2020 - 8
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GRCA Commerce Quarterly Fall 2020 - 36
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com