GRCA Commerce Quarterly Fall 2020 - 19

GreaterReading.org

Dan Gring, of D&B Construction, receives the
No. 1 Top Business Award from Jim Gerlach.

Jim Gerlach, GRCA CEO and President, and Mark
Katzin of KKBS Facility Services LLC share a laugh
during the awards presentation. KKBS Facility Services
LLC was recognized as the No. 3 entrepreneur.

T

he COVID-19 pandemic may have forced the 2020 Annual
Dinner to become a virtual event, but it didn't stop the Greater
Reading Chamber Alliance from putting on a beautifully
produced and executed event. Creating the event came with a steep
learning curve, but in the end, GRCA was not only able to broaden
our skills and reach to the community, but also educate our attendees
on new ways to meet virtually.

With the partnership of a local video production company, Waterfall
Media Group, GRCA still captured the hard work of our top growth
businesses and entrepreneurs in video form through onsite camera
action and in-person insights. Thankfully, Waterfall Media Group
was also excited to get creative with us to help produce the in-person,
intimate awards ceremony for our top award recipients. We felt that
these businesses still deserved time in the spotlight, so this is what
we offered them at an elegantly decorated awards ceremony just for
them, at the GRCA Lobby. Could you even tell we weren't at the
Santander Arena?

"I was very impressed with last night's event. Of course,
the speaker was phenomenal! But the whole program
worked so well - it was a real tribute to GRCA for bringing
such an interactive and inspirational event together. You
and the team are to be commended! Looking forward
to next year!!" - Robbyn Bhatt, SPARKS Foundation

The online platform GRCA chose to use, Remo, was the perfect
bow to tie the event together. The platform allowed attendees to move
from table to table and network in small groups. Many attendees
shared that they met more people than they would have in person.
The resounding compliment received following the Annual Dinner
was not something we controlled in the slightest. Wes Moore's
keynote message was inspiring. Moore shared his life story, his
mother's influence, the work he does with his anti-poverty foundation,
Robin Hood, and his new book Five Days: The Fiery Reckoning of an
American City. Many attendees were brought to tears, and others were
speechless. Moore joined the VIP Sponsors at a private virtual meet
and greet prior to the event and ended his keynote with questions
and answers from the audience, something he would not have been
able to offer in-person.
There were many benefits that came from the transition to a virtual
event including increasing GRCA's positive impact on the hospitality
industry, one that has been severely impacted during the pandemic.
GRCA was able to:
* Engage with 38 corporate sponsors who supported the virtual plan
* Positively affect 22 GRCA member businesses
* Connect 115 local businesses at the event
* Invest $18,125 back into the GRCA member base to create swag bags
Continued on next page

"Thank you! That was amazing. I am proud to work in Berks!"
- Wendy Kushner, Conrad Weiser Middle School

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http://www.GreaterReading.org

GRCA Commerce Quarterly Fall 2020

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Fall 2020

GRCA Commerce Quarterly Fall 2020 - 1
GRCA Commerce Quarterly Fall 2020 - 2
GRCA Commerce Quarterly Fall 2020 - 3
GRCA Commerce Quarterly Fall 2020 - 4
GRCA Commerce Quarterly Fall 2020 - 5
GRCA Commerce Quarterly Fall 2020 - 6
GRCA Commerce Quarterly Fall 2020 - 7
GRCA Commerce Quarterly Fall 2020 - 8
GRCA Commerce Quarterly Fall 2020 - 9
GRCA Commerce Quarterly Fall 2020 - 10
GRCA Commerce Quarterly Fall 2020 - 11
GRCA Commerce Quarterly Fall 2020 - 12
GRCA Commerce Quarterly Fall 2020 - 13
GRCA Commerce Quarterly Fall 2020 - 14
GRCA Commerce Quarterly Fall 2020 - 15
GRCA Commerce Quarterly Fall 2020 - 16
GRCA Commerce Quarterly Fall 2020 - 17
GRCA Commerce Quarterly Fall 2020 - 18
GRCA Commerce Quarterly Fall 2020 - 19
GRCA Commerce Quarterly Fall 2020 - 20
GRCA Commerce Quarterly Fall 2020 - 21
GRCA Commerce Quarterly Fall 2020 - 22
GRCA Commerce Quarterly Fall 2020 - 23
GRCA Commerce Quarterly Fall 2020 - 24
GRCA Commerce Quarterly Fall 2020 - 25
GRCA Commerce Quarterly Fall 2020 - 26
GRCA Commerce Quarterly Fall 2020 - 27
GRCA Commerce Quarterly Fall 2020 - 28
GRCA Commerce Quarterly Fall 2020 - 29
GRCA Commerce Quarterly Fall 2020 - 30
GRCA Commerce Quarterly Fall 2020 - 31
GRCA Commerce Quarterly Fall 2020 - 32
GRCA Commerce Quarterly Fall 2020 - 33
GRCA Commerce Quarterly Fall 2020 - 34
GRCA Commerce Quarterly Fall 2020 - 35
GRCA Commerce Quarterly Fall 2020 - 36
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com