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in your community

West reading:

The West Reading Experience:
You've Got to See it for Yourself
Mark Ratcliffe, Main Street Manager, West Reading Community Revitalization Foundation

The West Reading Experience is getting better.
Parking, Parking, Parking has been discussed for many years
in West Reading and we have been hard-pressed to come up with a
solution until recently. A parking garage in the West Reading shopping
center has also been discussed for many years and is still something
we continue to look at, but this solution is very expensive. Until we
can secure funding for this, and thanks to modern technology, we
have been able to find 200+ parking spaces by forming some public/
private partnerships. We look forward to announcing more about
this in the near future. We are confident parking in West Reading
this winter will be better than ever before.
We are also working to create a more vibrant look and feel for
the Avenue in many ways. First, we are working to refine our design
criteria, including partnering to improve facades, as well as adding
more planters and possibly even audio to the Avenue. At the same

50 COMMERCE QUARTERLY

SPRING 2018

time, we are actively out identifying the right businesses for the Avenue
that will add to our mix of retail. For the first time ever, there are no
vacant stores fronts and we have a waiting list of retailers looking to
move in. We are also looking for one or two anchor businesses such
as a grocery store or a regional restaurant to occupy a larger space on
the Avenue. Finally, Lancaster and Allentown do a great job marketing
to us. We need to enhance our outreach marketing to include a new
plan that will update our image and start to reach out to all the vibrant
communities that surround us.
Events in West Reading like our new Craft Pretzel & Beer Fest, Art
on the Avenue and our Fall Fest work to raise money to support these
efforts. We thank the community for their support. West Reading
is one of the best-if not the best-entertainment and shopping
districts in Berks County and we are working very hard to make it
one of the best in Pennsylvania.



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https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com