GRCA Commerce Quarterly Spring 2019 - 12

cover story continued

the total donation to local charitable organizations or nonprofits.
All a shopper must do is provide those receipts to the nonprofit,
who totals up the amounts and provides them to a local Manager.
Within eight weeks, that nonprofit will receive a check for 1% of
the total amount of tapes submitted. For many nonprofits, the
Save-A-Tape program is a vital, easy way to fundraise.
The threads of people-first, value-first mentality has propelled
the company to its next phase, Redner's Fresh Market, which was
launched in April. Located at Berkshire Square in Wyomissing,
the store features locally-grown produce, farm-fresh meats, and
dairy products, as well as grab-and-go prepared meals (including
sushi) and draft beer, wine, and kombucha. Inside, the store has
a different look and feel than other Redner's stores in the county
and beyond, down to the lighting and flooring, not to mention
product selection.
Redner's Fresh Market is the latest company offering to
an evolving consumer base but reflects a company that has
committed itself to meeting customers where they are at any given
point in history, as well as supporting-and understanding-the
communities in which it does business. Ryan Redner details how
Fresh Market is meeting current consumer demands. He explains,
"Our Fresh Market is different in that we have changed all of our
perimeter departments and placed a greater focus on fresh and
prepared items. Not that we do not have fresh and prepared in
our other stores-we do-yet at the Fresh Market we upped the
ante in our approach and have really embraced the craft side of
prepared foods."
Of all the current trends impacting the grocery store industry,
the prepared foods demand was high on the Redner's team's list
to enhance. Convenience is an impactful trend in the grocery
industry, as consumers have less time to cook, but still value the
quality and flavor of those grab-and-go items. Redner explains
that his team recognized this trend: "Guests have been trending to
prepared, ready to eat and freshly prepared items and this category
12 COMMERCE QUARTERLY SPRING 2019

has grown significantly. We have been able to incorporate these
areas, be it in produce, prepared foods, service meat/seafood/deli
into our stores in small doses and find which area fits best within a
store's demographic. We have introduced all these category changes
and new products/services within our Fresh Market store and will
continue to measure their efficacy while making changes, where
needed and as we open new locations." Prepared food preferences,
like so many other aspects of grocery store tastes, are subjective,
regional, and even hyper-local. Therefore, agility is once again key
to meet that demand.
The prepared foods trend was bolstered ahead of Fresh Markets
opening. Last year, the company brought local Chef Tim Twiford
on board as Director of Food Service. Twiford, known locally for
his creative and high-end cuisine for years while at the Crowne
Plaza Reading, oversees development and implementation of all
prepared food services within Redner's. "Having brought Chef
Tim into the company opened up a word of opportunity to us, in
terms of having a trained executive chef on our team and all the
accoutrements with his training," said Redner. "We feel having
him as our lead gives us a leg up against our competition because
you know the products being created are not from a box or canned;
they are handcrafted, chef-quality and inspired."
Today, the Redner's staff is working on all cylinders in this
prepared-foods arena, providing the high-end value that many
customers now prefer. Redner continues: "Our associates are
handcrafting meals, preparing products for ready to eat use that are
created using all the items you can find within our store. They are
all chef-inspired and imbue the spirit of convenience and freshness,
so that the guest can pick up fresh squeezed orange juice for the
commute to work, get the items for dinner at lunch, pick up the
entire prepared dinner or even stop and get fresh, hand cut &
prepared sushi."
The Fresh Market in Wyomissing will soon be joined by others
regionally, with the next store to be built located in Audubon in



GRCA Commerce Quarterly Spring 2019

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Spring 2019

GRCA Commerce Quarterly Spring 2019 - 1
GRCA Commerce Quarterly Spring 2019 - 2
GRCA Commerce Quarterly Spring 2019 - 3
GRCA Commerce Quarterly Spring 2019 - 4
GRCA Commerce Quarterly Spring 2019 - 5
GRCA Commerce Quarterly Spring 2019 - 6
GRCA Commerce Quarterly Spring 2019 - 7
GRCA Commerce Quarterly Spring 2019 - 8
GRCA Commerce Quarterly Spring 2019 - 9
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GRCA Commerce Quarterly Spring 2019 - 11
GRCA Commerce Quarterly Spring 2019 - 12
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GRCA Commerce Quarterly Spring 2019 - 14
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https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
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