GRCA Commerce Quarterly Spring 2019 - 26

feature continued

the essence and pride that we all have in living, working, + playing
in Berks County. It's also an invitation to those that don't currently
reside here, but wish to join our community. It's a red-carpet rollout
that will provide different services to different people. Oh yeah,
and it will also support our businesses in allowing them to utilize
the Meet Greater RDG brand and tools that GRCA will provide.
Excited yet? We sure are.

[ Meet Greater Reading: at a glance ]
Meet Greater Reading tells the story of a community that is
diverse, inclusive, active, and full of opportunities. Several years
in the making, MGR invites current residents to tell their stories
and meet our community in a whole new way.
By combining high-quality photography, editorial content,
and testimonials from Greater Reading transplants and long-time
residents, MGR brings to life our experience of our community -
as it's meant to be seen. The story is told in a variety of mediums
for diverse audiences.
For our community to embrace, engage with, and utilize:
* [Meet greater RDG] - the magazine: 48 pages of our story,
divided into sections of live, work, and play. Explore the people,
places, events, businesses, and amenities that make our community
great. Look for this magazine around our community, at the GRCA
offices, and at local businesses.
* Open platform social media: follow Meet Greater Reading
on Instagram, Facebook, and Twitter and engage with us by using
the hashtag #meetgreaterreading. Each platform will explore the
various facets-in the live, work, and play categories-that make
our community an exciting whole.
* Website: Discover the stories of local professionals, leaders, and
everyone in between, and take a deep dive into the topics we explore
in our magazine, including video and audio interviews and more.
* Events: We're partnering with Pollen Consolidated, so you'll
see us at Downtown Beer Gardens, live music shows, and more.
We'll take the MGR show on the road in 2020 as we tell our story
to communities outside our own.

26 COMMERCE QUARTERLY SPRING 2019

* Collateral: whether at an event or for pick-up at our offices, look
for a rollout of branded-MGR materials, from buttons and coasters
to neighborhood guides.
For employers:
Employers can add capacity to their talent attraction and retention
efforts by utilizing the MGR toolkit, which includes:
* Digital copy of the magazine, and limited print copies for
distribution to current and prospective employees
* The Meet Greater RDG logo and brand standards to add to any
employer-created collateral
* High-quality video with dual-branding opportunities
* Advertising and editorial opportunities on MeetGreaterReading.
org and social media, and in the print publication
* Concierge service that provides community connections and
more for prospective employees of all types.
Where everyone can be involved:
We want to hear YOUR WHY for Greater Reading. We're looking
for stories of what makes Greater Reading your choice to live, work,
and play. From testimonials to video interviews to MGR ambassadors,
we're hoping to capture the diversity that makes this community
so great. We're partnering with a variety of local professionals,
like Lone Cricket Productions, to bring our community's story
to life. If you have a story to tell about our area, contact Ellen at
elle@meetgreaterreading.org to find out more about how you can
get involved.



GRCA Commerce Quarterly Spring 2019

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Spring 2019

GRCA Commerce Quarterly Spring 2019 - 1
GRCA Commerce Quarterly Spring 2019 - 2
GRCA Commerce Quarterly Spring 2019 - 3
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https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com