Greater Reading Chamber Alliance Leah Fassnacht, Editor lfassnacht@greaterreading.org 606 Court Street, Reading, PA 19601 greaterreading.org * 610.376.6766 10 Cover Stor y The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. As the business voice of Greater Reading, Greater Reading Chamber Alliance leads the business community, as the economic driver, to a vibrant community. Your Greater Reading Chamber Alliance... » Partners with all other economic development organizations in creating an environment for growth. » Enables all businesses to take deliberate and decided action on issues affecting their welfare. » Helps small business thrive and entrepreneurs strive. » Develops employees through training and educational programs/alliances. » Prepares tomorrow's workforce with our involvement in education partnerships. New Etiquette - Be a Zoom Leader FEATURES: 17 Volatility Demands Calm 7 Why Greater Reading? Why Now? 18 Berks PPE Resource Network 8 Giving Back in a Unique Way 12 Ben Franklin Clients Innovating During COVID-19 14 More to Membership 21 Innovating While Operating 15 23 Women2Women Anniversary + New Reality Spurs Look Towards the Future Working from Home Can Bring the Laughs 24 Flipping for PPE 16 Life-sustaining Business & Medicine 34 Wanting Moore DEPARTMENTS: » Operates as a model business and pursues best practices. » Maintains a five-star rating as one of the best chambers in Pennsylvania. » Reflects our multicultural community at large. ©2020 All rights reserved. No portion of this publication may be reproduced electronically or in print without the expressed written permission of the publisher. Commerce Quarterly Magazine is published quarterly by Hoffmann Publishing Group, Reading, PA HoffmannPublishing.com * 610.685.0914 For Advertising Opportunities: call 610.685.0914 Ext. 1 Read Commerce Quarterly Magazine Online at GreaterReading.org 4 COMMERCE QUARTERLY SPRING 2020 Business & Community Advocacy 11 Proactive Reactivity: Advocating Through a Crisis In Your Community IN EVERY ISSUE: 5 Letter From the Editor 26 Main Street Programs 6 32 Chamber Spotlight A Message from GRCA 33 New Members CEO & President 33 Member Anniversaries 30 Member Newshttp://www.greaterreading.org http://www.HoffmannPublishing.com http://hoffpubs.com/ http://www.GreaterReading.org