GRCA Commerce Quarterly Summer 2019 - 36

in your community

Downtown Reading:

Façade improvements highlight
architectural assets
By Aaron Gantz, Executive Director of Downtown Revitalization, GRCA

In its second year, the façade improvement program
aims to enhance the downtown Reading streetscape
by strategically focusing on the physical environment
and greening of Penn Street with plant scape plans and
identifying buildings for facade improvement investment.
The Berks Alliance is a partner in the Greater Reading Chamber
Alliance's five-year downtown revitalization plan and is funding the
façade program. The $10,000 (maximum) matching grants help
building owners double their spending power.
"We usually spend about two to three times the amount of the
grant on building facades to make sure a truly first class job is done
that preserves the façade for many decades to come," said Alan
Shuman, developer of the Corbit Brothers building, 147 N. 5th St.,
one of two buildings currently undergoing a facelift. "In addition to
preserving these great historic facades, the scaffold and ongoing work
shows everyone that there is significant investment in downtown
properties. With the current projects underway, we hope to see many
more property owners take advantage of the program."

36 COMMERCE QUARTERLY SUMMER 2019

Including four this year, the program has so far funded 10 projects
in downtown Reading. Applications are reviewed by Alliance staff
along with a committee that includes representation from the City of
Reading and the Reading Downtown Improvement District, as well
as private-sector volunteers with expertise in architecture, engineering,
and real estate. The committee represents a great cross-section of
individuals that is truly collaborative.
"Many of these historic facades represent architectural and/or
economic periods in Reading's history that once gone, can never
be replaced," said Shuman. "One of Pennsylvania's and especially
Reading's unique features are the beautiful historic buildings in the
downtown area."
"Selectively enhancing and improving the facades of downtown
buildings contributes to creating a vibrant downtown that is clean,
safe and visually attractive," said John P. Weidenhammer, president
of the Berks Alliance, which is a collaboration of anchor institutions
dedicated to improving the health, wealth and educational attainment
of Berks County citizens.



GRCA Commerce Quarterly Summer 2019

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Summer 2019

GRCA Commerce Quarterly Summer 2019 - 1
GRCA Commerce Quarterly Summer 2019 - 2
GRCA Commerce Quarterly Summer 2019 - 3
GRCA Commerce Quarterly Summer 2019 - 4
GRCA Commerce Quarterly Summer 2019 - 5
GRCA Commerce Quarterly Summer 2019 - 6
GRCA Commerce Quarterly Summer 2019 - 7
GRCA Commerce Quarterly Summer 2019 - 8
GRCA Commerce Quarterly Summer 2019 - 9
GRCA Commerce Quarterly Summer 2019 - 10
GRCA Commerce Quarterly Summer 2019 - 11
GRCA Commerce Quarterly Summer 2019 - 12
GRCA Commerce Quarterly Summer 2019 - 13
GRCA Commerce Quarterly Summer 2019 - 14
GRCA Commerce Quarterly Summer 2019 - 15
GRCA Commerce Quarterly Summer 2019 - 16
GRCA Commerce Quarterly Summer 2019 - 17
GRCA Commerce Quarterly Summer 2019 - 18
GRCA Commerce Quarterly Summer 2019 - 19
GRCA Commerce Quarterly Summer 2019 - 20
GRCA Commerce Quarterly Summer 2019 - 21
GRCA Commerce Quarterly Summer 2019 - 22
GRCA Commerce Quarterly Summer 2019 - 23
GRCA Commerce Quarterly Summer 2019 - 24
GRCA Commerce Quarterly Summer 2019 - 25
GRCA Commerce Quarterly Summer 2019 - 26
GRCA Commerce Quarterly Summer 2019 - 27
GRCA Commerce Quarterly Summer 2019 - 28
GRCA Commerce Quarterly Summer 2019 - 29
GRCA Commerce Quarterly Summer 2019 - 30
GRCA Commerce Quarterly Summer 2019 - 31
GRCA Commerce Quarterly Summer 2019 - 32
GRCA Commerce Quarterly Summer 2019 - 33
GRCA Commerce Quarterly Summer 2019 - 34
GRCA Commerce Quarterly Summer 2019 - 35
GRCA Commerce Quarterly Summer 2019 - 36
GRCA Commerce Quarterly Summer 2019 - 37
GRCA Commerce Quarterly Summer 2019 - 38
GRCA Commerce Quarterly Summer 2019 - 39
GRCA Commerce Quarterly Summer 2019 - 40
GRCA Commerce Quarterly Summer 2019 - 41
GRCA Commerce Quarterly Summer 2019 - 42
GRCA Commerce Quarterly Summer 2019 - 43
GRCA Commerce Quarterly Summer 2019 - 44
GRCA Commerce Quarterly Summer 2019 - 45
GRCA Commerce Quarterly Summer 2019 - 46
GRCA Commerce Quarterly Summer 2019 - 47
GRCA Commerce Quarterly Summer 2019 - 48
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com