GRCA Commerce Quarterly Summer 2020 - 11

GreaterReading.org

that we thought we would ever be doing,
but we have learned to never say never.
Through this all, we have learned to
focus on what you can do and try not
to focus on what you can't. We adapted
our business by developing an online
store with curbside pickup, which was
not in our plans, but has become an
absolute necessity. Thankfully, a lot of
new customers have found us when they
are searching for local wineries
Moving forward, we are challenged
with making our customers feel that
Ridgewood Winery is even better than
before. Now that our second location
has been reopened, we hope that customers will visit us during this time of
ever-changing rules.
-Bill & Tracy Smith, Owners, Ridgewood
Winery

GREATER
READING

BUSINESSES

Give Back...With A Twist!
Unique Pretzel Bakery is partnering with local charities in
an effort to assist them with improving and strengthening
our community by providing resources to those in need,
building sustainable relationships, and boosting employee
morale. It is our job to invest in those organizations whose
goals are closely aligned with ours. Where the primary
focus is to better the communities and surrounding areas
in which we live and work.
Giving with a Twist Partnership Program details:
Partnering charities will receive a "Unique" promo
code for online purchases
10% of all proceeds earned utilizing the code will
be donated back to partnering organization
In addition, supporters will receive 5% off their
online order.

To learn more about our program, email us at
givingwithatwist@uniquepretzels.com.

WYOMISSING
HAIR STUDIO
Cutting through the
COVID-19 challenges
On March 16, 2020, the Wyomissing
Hair Studio closed, as deemed a
non-life-sustaining business under the
COVID-19 guidelines mandated by Gov.
Tom Wolf. Ongoing creativity, communication, and continuous clarification
among its 22 employees allowed the
salon team to move through the shock
with as much collective ease as virtually
possible.
"Hair Stylists are typically highly
social individuals," says Cari Nelson,
owner of the Wyomissing Hair
Studio. "Initially, we were in shock."

MADE
IN
IN THE
THE

But their hearts - and social media - never
skipped a beat.
To move through time separately, together, the salon team kept in constant contact
through What's App, held Happy Hour calls on
Zoom, and cataloged photos under the hashtag
#WyoHairQuarantine. Since COVID-19, the
salon team chat is available 24/7, helping to
support any of those momentarily struggling
with new pressures the salon faces as an industry.

USA

"Always have, always will."
At Wyomissing Hair Studio, the focus has
always been providing a superior salon service
experience. While closed, the Wyomissing Hair
Studio took the opportunity for deep sanitation
of the facility and all equipment.
"We now have a heightened focus to provide
a safe and healthy environment for our team
and guests," says Cari. "Therefore, we take more
time with each guest and after each guest to
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GRCA Commerce Quarterly Summer 2020

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Summer 2020
