GRCA Commerce Quarterly Summer 2020 - 12

cover story continued
ensure the safest standards."

We have handled many such cases, and have
remained safe.

"We got this."

We then shifted our attention to protecting
the families we serve. We initially encouraged
everyone to maintain social distancing, and
to avoid shaking hands or embracing. This
proved difficult prior to Berks County shifting
into Pennsylvania's red phase.

"Our social media network has never been
more valuable," Cari explains. "The relationships with our clients recently deepened as
we personally made phone calls and extended
love out across the variety of social media
that included Sunday messages, Friday gift
card giveaways, a flash gift card sale and a
"Guess the Reopen Date" contest on Facebook.
More than ever, as a team, we are more
accountable for each other.

- Jonathan P. Scaccia, Principal, The Dawn
Chorus Group

Cari says, "It's really remarkable to watch."
- Andréa Much

We have worked tirelessly to keep safe
everyone that works at our funeral homes and
all the families that so desperately need us
during their most difficult days. Sometimes,
this has led to creative solutions that have
enabled loved ones to say goodbye in meaningful ways.

THE DAWN CHORUS
GROUP
Consulting
without contact
Much of my work relies on the human
connection. When talking about evaluation
and change efforts, suggesting a course of
action is not sufficient. Quality implementation requires a good understanding of the
actors, the internal and external pressures,
and the parameter of the change effort. And,
one of the best ways to do that is through
good old-fashioned, face-to-face conversation.
Since COVID-19, the ability to be present
with people has evaporated. This change has
been distressing. Being on Zoom lacks the
personalization that I have come to rely on.
So much small talk feels unnatural and forced
when looking at a grid of 20 faces. Acts that
I previously took for granted, like cracking
a little joke on the side, don't translate to an
online setting.

From the pandemic's start, we were concerned that the comforting touches and heartfelt hugs that have helped console families
for generations would suddenly have to cease.
Going to red, however, heightened everyone's
senses; we suddenly had to do less coaching,
and families began following the pandemic's
best practices on their own.

EDWARD J. KUHN
FUNERAL HOME, INC.
Safety Mourning
With three funeral homes (Edward J.
Kuhn Funeral Home, Inc., West Reading;
Kuhn Funeral Home & Crematory, Inc.,
Temple; and Burkey & Driscoll Funeral
Home, Hamburg) we faced many hurdles
as COVID-19 hit Berks County.

When we first transitioned to red, gatherings
were suddenly limited to 10 people. We had
to begin webcasting for the first time and were
able to implement that service in less than a
week. For families who wanted more than 10
people at their funerals, we began visitations
by vehicle, whereby attendees could drive past
loved ones to pay their respects.

More recently, as we have moved to the
yellow and then to the green phases, we
have been able to hold services of 25 people
The most challenging time was when the or more. Everyone must wear a mask and
pandemic first struck: We needed to figure socially distance. Immediate family members
out fast, what this coronavirus was, how it sometimes opt to move their chairs closer
spread, and what precautions we needed to together to provide more space for others to
take as employees and employers. We all felt maneuver. Most recently, when Gov. Wolf
the initial surprise about the virus and its trimmed inside gatherings back to a maximum
potential
impact on life as we know it. There of 25 people, we offered outdoor services.
So, adapting to a lack of personal connecwas
so
much
information, misinformation and This has allowed far greater attendance, while
tion has been challenging. To compensate, my
disinformation
surrounding COVID-19 that also allowing the safety measures we've now
teams have had dedicated time to "nothing."
it
was
difficult
to
properly discern everything. come to know too well.
I have noticed a slide to casual dress, even
on video camera, that accurately reflects
We first devised an internal plan we thought
It has been a challenging time for everyone.
the underlying reality. And, I make sure to best for our funeral home. We knew that We naturally hope for a vaccine in the notinclude a bit of self-disclosure and genuineness among the safety steps were the universal too-distant future, but in the interim urge
into the connections we do have, even if it's precautions we already take with every death everyone to interact intelligently with one
just by text or email. So, if we end up on a we handle. What changed was the need to another. If we all follow the proven protocols,
video call together, don't be surprised to see wear a mask (N95 if possible) and eventually we can continue to create funeral ceremonies
a baseball hat or old 2000s-era band t-shirt. protective eye equipment. We have proceeded that mean so much to us all.
By acknowledging that we all feel the same with embalming as we always have; however,
- Michael R. Kuhn, President, Edward J.
way, maybe we can replicate some of the we had to take into account the research
Kuhn Funeral Home, Inc.
and expert advice and make some subtle
human connection.
changes when embalming COVID-19 cases.
12  COMMERCE QUARTERLY SUMMER 2020



GRCA Commerce Quarterly Summer 2020

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Summer 2020

GRCA Commerce Quarterly Summer 2020 - 1
GRCA Commerce Quarterly Summer 2020 - 2
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https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
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