GRCA Commerce Quarterly Summer 2020 - 39

GreaterReading.org

GREATER
READING

18th Ward Updates

BUSINESSES

By Scot Case, 18th Ward Business Alliance

B

usiness is booming in the 18th Ward. Despite the COVID
craziness, new businesses are opening, existing businesses are
expanding, and businesses are working together to improve
the neighborhood.

Now Open for Business
Dream and Company Beauty Salon, a place for men, women
and children to get a stylish haircut, is now open for business at
110 Morgantown Road. Carmen Painter, the owner with 25 years
of hairstyling experience, is looking forward to her grand opening
celebration on Aug. 23.
Paradise Island Smoothie Café held its grand opening July 15. The
small café featues a drive-through window and serves up a variety
of fresh, healthy, and nutritious beverages, salads and sandwiches.
Located in the new shopping center at 733 Lancaster Ave., it is owner
Ravindor Ravi's second location. He has hopes for further expansion.
Other new businesses are also opening at the same shopping center.
The location will soon be home to discount retailer One Dollar Wise,
Boost Mobile cell phone, Smokie's Cigar and Smoke Shop, Kidz
City childcare, Ideal Food Basket supermarket and a soon-to-be
announced florist, according to a representative from developer Alan
Shuman's office.

k a u t t e r k e l l e y. c o m
Award Winning Architectural & Interior Design

Expanding Existing Businesses
The American Barber and Beauty Academy held a ribbon-cutting
ceremony for its new, expanded 18th Ward operations July 6. Owner
George Ortiz moved the school from a smaller location on Morgantown
Road to become an anchor tenant at 733 Lancaster Ave. The new
location increases the school's space from 2,300-sq. ft. to 10,000,
allowing Ortiz to grow course offerings to include cosmetology classes
and to expand from 26 students to 100.

Working Together
18th Ward businesses are also finding creative ways to work together
to improve the neighborhood for everyone. Masano Auto Park, for
example, recently purchased a used street sweeper from the City of
Reading. The car dealership is repairing, repainting and refurbishing
the sweeper so that it can be used throughout the 18th Ward.
More than 30 businesses from throughout the 18th Ward worked
together to create a video welcoming new and returning Alvernia
University students to the neighborhood. University President John
Loyack opens the video and begins passing the "Key to the 18th
Ward" from one business to the next. The video was shared with
students and posted to Facebook (@18thWardBiz) and to the 18th
Ward website at www.18thWard.org/videos. It follows on the success
of an earlier, highly shared video promoting 18th Ward restaurants.
Businesses are also working on a variety of façade improvement
projects with matching funding being provided by the Berks Alliance.
The façade improvement program is being managed by the 18th
Wonder Improvement Association. Stay tuned for before and after
pictures.
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http://www.GreaterReading.org http://www.kautterkelley.com http://www.18thWard.org/videos

GRCA Commerce Quarterly Summer 2020

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Summer 2020

GRCA Commerce Quarterly Summer 2020 - 1
GRCA Commerce Quarterly Summer 2020 - 2
GRCA Commerce Quarterly Summer 2020 - 3
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https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com