GRCA Commerce Quarterly Summer 2020 - 40

in your community

West reading:

West Reading Main
Street Grows
By Mark Ratcliffe, Main Street Manager, West
Reading Community Revitalization Foundation

Digital Shift
West Reading's Main Street has kicked into high gear during this
pandemic. Both restaurants and retailers have adapted, and technology
is now interwoven with commerce for our merchants. The growing
role of tech is one of the most pronounced long-term impacts from the
global pandemic. While the length of the outbreaks and the potential
pace of recovery are still unknown, technology is here to stay. The
coronavirus pandemic has underscored the important role technology
plays in our lives as well as the role it serves for our businesses who
continue to adapt and operate under these new conditions. One of
the most profound behavioral changes in retail is the shift to digital.
The coronavirus pandemic accelerated many West Reading business
e-commerce adoption. Almost every business on Penn Avenue now
has a web site. There has also been a boost in contactless payments.
Our stores have also had to reimagine store pickup. Curbside pickup
is a shift in business and will become a mainstay option that benefits
both the merchant and customers now and in the future.

Communication is Key
Other than planning, rescheduling and downsizing our events,
our West Reading Main Street organization has been working to
communicate with our business owners on a daily basis. We have
sent more than 60 emails to our merchants over the past few months
helping them with PPP loans, grants, business loans, creative ideas
and best practices during this difficult time. We have promoted an
Instagram contest to benefit our restaurants and are selling t-shirts
through www.pretzelcitycares.com web site.

Improvements & Plans
With the help of Mike Miller, Suzanne Fellows, the Wyomissing
Area Public Art Workshop and featured artist Meghan McClennan
(shown), we have added two murals in the 600 block of Court
Street. This brings our count to 45 murals borough wide. We also
hired Derck & Edson Associates to help us develop a five-year plan
that will help guide us as we continue to improve and grow West
Reading. Phase One of this plan is complete and includes streetscape
improvement, development concepts and ways to evolve our branding
and tourist attraction. We look forward to implementing these ideas
and improvements as we near the end of the year.

40  COMMERCE QUARTERLY SUMMER 2020


http://www.pretzelcitycares.com

GRCA Commerce Quarterly Summer 2020

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Summer 2020

GRCA Commerce Quarterly Summer 2020 - 1
GRCA Commerce Quarterly Summer 2020 - 2
GRCA Commerce Quarterly Summer 2020 - 3
GRCA Commerce Quarterly Summer 2020 - 4
GRCA Commerce Quarterly Summer 2020 - 5
GRCA Commerce Quarterly Summer 2020 - 6
GRCA Commerce Quarterly Summer 2020 - 7
GRCA Commerce Quarterly Summer 2020 - 8
GRCA Commerce Quarterly Summer 2020 - 9
GRCA Commerce Quarterly Summer 2020 - 10
GRCA Commerce Quarterly Summer 2020 - 11
GRCA Commerce Quarterly Summer 2020 - 12
GRCA Commerce Quarterly Summer 2020 - 13
GRCA Commerce Quarterly Summer 2020 - 14
GRCA Commerce Quarterly Summer 2020 - 15
GRCA Commerce Quarterly Summer 2020 - 16
GRCA Commerce Quarterly Summer 2020 - 17
GRCA Commerce Quarterly Summer 2020 - 18
GRCA Commerce Quarterly Summer 2020 - 19
GRCA Commerce Quarterly Summer 2020 - 20
GRCA Commerce Quarterly Summer 2020 - 21
GRCA Commerce Quarterly Summer 2020 - 22
GRCA Commerce Quarterly Summer 2020 - 23
GRCA Commerce Quarterly Summer 2020 - 24
GRCA Commerce Quarterly Summer 2020 - 25
GRCA Commerce Quarterly Summer 2020 - 26
GRCA Commerce Quarterly Summer 2020 - 27
GRCA Commerce Quarterly Summer 2020 - 28
GRCA Commerce Quarterly Summer 2020 - 29
GRCA Commerce Quarterly Summer 2020 - 30
GRCA Commerce Quarterly Summer 2020 - 31
GRCA Commerce Quarterly Summer 2020 - 32
GRCA Commerce Quarterly Summer 2020 - 33
GRCA Commerce Quarterly Summer 2020 - 34
GRCA Commerce Quarterly Summer 2020 - 35
GRCA Commerce Quarterly Summer 2020 - 36
GRCA Commerce Quarterly Summer 2020 - 37
GRCA Commerce Quarterly Summer 2020 - 38
GRCA Commerce Quarterly Summer 2020 - 39
GRCA Commerce Quarterly Summer 2020 - 40
GRCA Commerce Quarterly Summer 2020 - 41
GRCA Commerce Quarterly Summer 2020 - 42
GRCA Commerce Quarterly Summer 2020 - 43
GRCA Commerce Quarterly Summer 2020 - 44
GRCA Commerce Quarterly Summer 2020 - 45
GRCA Commerce Quarterly Summer 2020 - 46
GRCA Commerce Quarterly Summer 2020 - 47
GRCA Commerce Quarterly Summer 2020 - 48
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com