GRCA Commerce Quarterly Summer 2021 - 31

Feature
GreaterReading.org
New GRCA
Website Coming
By Audrey Krupiak, Digital Marketing Coordinator, GRCA
W
e at GRCA have been busy the last few months working
on the launch of a brand-new website! We are delighted
to reveal the finished product in August when the
website goes live.
GRCA was formed in 2017, bringing together three existing
business organizations that all served the Greater Reading
community: Greater Reading Chamber of Commerce & Industry,
Greater Reading Economic Partnership, and Greater Berks
Development Fund. After a few years of working together under
one umbrella organization we felt it was time for a new website that
better spoke to the work that we do as an organization.
The new website strategically identifies the four main pillars of
our organization:
1. Development (Economic Development,
Workforce Development, Real Estate
Development)
2. Membership
3. Advocacy
4. Events/Programming
With each pillar identified throughout the website in its own
color the sections will be easier to navigate. (Although there may
have been some verbal attacks on which department was going to
take Penn State blue. We can assure you no GRCA staff members
were hurt during the coloring assigning process.) The marketing
department will continue to use the assigned pillar colors in
communications going forward.
Many of our staff members have been working side by side with
GRCA member, Launch DM, on the new website design. We have
streamlined our menus and provided clear navigation for a userfriendly
experience. The new website features a responsive design
that makes viewing our website on any platform easy to read and
navigate.
" When we started this project, Audrey and I said we want a fresh,
clean and white website where users can come and find exactly what
they are looking for. I think this new website design is that and more!
We hope you like what you see, " said Leah Fassnacht,
GRCA Director of Communications & Marketing.
With the entire business community in mind, the new
website contains additional features to provide better
access to GRCA's resources and information. GRCA's
website content will be available in both English and
Spanish. It has also been built with accessibility in mind
and meets all the requirements for compliance.
The new website will carry the same URL www.greaterreading.
org. We encourage you to visit and explore the new website. We
hope you are as pleased with the results as we are.
31
http://www.GreaterReading.org http://www.greaterreading.org

GRCA Commerce Quarterly Summer 2021

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Summer 2021

GRCA Commerce Quarterly Summer 2021 - 1
GRCA Commerce Quarterly Summer 2021 - 2
GRCA Commerce Quarterly Summer 2021 - 3
GRCA Commerce Quarterly Summer 2021 - 4
GRCA Commerce Quarterly Summer 2021 - 5
GRCA Commerce Quarterly Summer 2021 - 6
GRCA Commerce Quarterly Summer 2021 - 7
GRCA Commerce Quarterly Summer 2021 - 8
GRCA Commerce Quarterly Summer 2021 - 9
GRCA Commerce Quarterly Summer 2021 - 10
GRCA Commerce Quarterly Summer 2021 - 11
GRCA Commerce Quarterly Summer 2021 - 12
GRCA Commerce Quarterly Summer 2021 - 13
GRCA Commerce Quarterly Summer 2021 - 14
GRCA Commerce Quarterly Summer 2021 - 15
GRCA Commerce Quarterly Summer 2021 - 16
GRCA Commerce Quarterly Summer 2021 - 17
GRCA Commerce Quarterly Summer 2021 - 18
GRCA Commerce Quarterly Summer 2021 - 19
GRCA Commerce Quarterly Summer 2021 - 20
GRCA Commerce Quarterly Summer 2021 - 21
GRCA Commerce Quarterly Summer 2021 - 22
GRCA Commerce Quarterly Summer 2021 - 23
GRCA Commerce Quarterly Summer 2021 - 24
GRCA Commerce Quarterly Summer 2021 - 25
GRCA Commerce Quarterly Summer 2021 - 26
GRCA Commerce Quarterly Summer 2021 - 27
GRCA Commerce Quarterly Summer 2021 - 28
GRCA Commerce Quarterly Summer 2021 - 29
GRCA Commerce Quarterly Summer 2021 - 30
GRCA Commerce Quarterly Summer 2021 - 31
GRCA Commerce Quarterly Summer 2021 - 32
GRCA Commerce Quarterly Summer 2021 - 33
GRCA Commerce Quarterly Summer 2021 - 34
GRCA Commerce Quarterly Summer 2021 - 35
GRCA Commerce Quarterly Summer 2021 - 36
GRCA Commerce Quarterly Summer 2021 - 37
GRCA Commerce Quarterly Summer 2021 - 38
GRCA Commerce Quarterly Summer 2021 - 39
GRCA Commerce Quarterly Summer 2021 - 40
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com