GRCA_CommerceQuarterly_Winter2018 - 38

entrepreneur's corner

Encrypted Escape West Reading

A Conversation with
Jeremy Freymoyer and Marcelo
Morales, Co-Owners
Sarah Hunter-Lascoskie, Greater Reading Chamber Alliance

MM: My wife and I played our first escape room with a group of
ten in March 2016. Prior to entering, one of the members of the
group said that we should pool some funds and open one. I kind of
laughed it off and said let's at least try it first.


ooking for something fun and a little bit different to do with
your friends, family, or coworkers? Encrypted Escape Room
West Reading can help. A 2017 addition to Penn Avenue
in West Reading, Encrypted Escape offers a real-life adventure:
players are "locked" in a room and find clues to solve puzzles and
decipher codes to complete the mission and escape the room within
a set time limit. Escape rooms require creativity, teamwork, and
problem-solving skills.

Myself, my wife, as well as our eventual business partner, my
brother-in-law and his wife, had such a great experience playing
our first escape room game. Upon leaving, the suggestion to open
one resurfaced. Twelve weeks later, Captured LV, in Bethlehem, PA,
opened with paying customers. Twelve weeks after that first escape
room experience!
SHL: Why is this business great for other businesses?

Encrypted Escape offers two themes: Biker's Revenge and JF: Encrypted Escape is a complementary business to other
Vikings Raid. Rooms can handle up to ten people and are family- businesses in the area. As a venue that encourages creative thinking,
friendly, although the rooms are challenging for children under 14 problem-solving and a race against the clock, game players are
tasked to solve puzzles in a fun way! By playing an escape room
years of age.
game, groups see a lot of value in finding out different strengths in
Recently, a GRCA team completed the Biker's Revenge room their team members. Escape rooms complement other businesses
to experience the fun firsthand, escaping with seven minutes left by offering a great team-building activity for just about anything!
on the clock! Afterwards, we caught up with Co-Owners Jeremy
SHL: It's definitely a truly one-of-a-kind teambuilding experience!
Freymoyer and Marcelo Morales, to learn more.
What do you think your business brings to our community?
SHL: Why did you start and/or decide to grow your business in
MM: An escape game location helps to improve the well-being of
people in the area. Offering a live-game venue encourages something
JF: We decided to start our business in Berks County, more new and unique to do for entertainment while also allowing work
specifically, in West Reading. Over the last decade, West Reading teams, families and friends to interact in a healthy way.
has transformed into a dining and shopping destination within the
Greater Reading region. We think it's a great neighborhood and that SHL: The uniqueness of this type of business is definitely a theme
an escape room venue complements the current business landscape. I'm seeing. What specifically, though, do you find especially unique
about your field of work?
SHL: What might someone by surprised to know about you or your
JF: The customer experience and customer reaction in this field is


Table of Contents for the Digital Edition of GRCA_CommerceQuarterly_Winter2018

GRCA_CommerceQuarterly_Winter2018 - 1
GRCA_CommerceQuarterly_Winter2018 - 2
GRCA_CommerceQuarterly_Winter2018 - 3
GRCA_CommerceQuarterly_Winter2018 - 4
GRCA_CommerceQuarterly_Winter2018 - 5
GRCA_CommerceQuarterly_Winter2018 - 6
GRCA_CommerceQuarterly_Winter2018 - 7
GRCA_CommerceQuarterly_Winter2018 - 8
GRCA_CommerceQuarterly_Winter2018 - 9
GRCA_CommerceQuarterly_Winter2018 - 10
GRCA_CommerceQuarterly_Winter2018 - 11
GRCA_CommerceQuarterly_Winter2018 - 12
GRCA_CommerceQuarterly_Winter2018 - 13
GRCA_CommerceQuarterly_Winter2018 - 14
GRCA_CommerceQuarterly_Winter2018 - 15
GRCA_CommerceQuarterly_Winter2018 - 16
GRCA_CommerceQuarterly_Winter2018 - 17
GRCA_CommerceQuarterly_Winter2018 - 18
GRCA_CommerceQuarterly_Winter2018 - 19
GRCA_CommerceQuarterly_Winter2018 - 20
GRCA_CommerceQuarterly_Winter2018 - 21
GRCA_CommerceQuarterly_Winter2018 - 22
GRCA_CommerceQuarterly_Winter2018 - 23
GRCA_CommerceQuarterly_Winter2018 - 24
GRCA_CommerceQuarterly_Winter2018 - 25
GRCA_CommerceQuarterly_Winter2018 - 26
GRCA_CommerceQuarterly_Winter2018 - 27
GRCA_CommerceQuarterly_Winter2018 - 28
GRCA_CommerceQuarterly_Winter2018 - 29
GRCA_CommerceQuarterly_Winter2018 - 30
GRCA_CommerceQuarterly_Winter2018 - 31
GRCA_CommerceQuarterly_Winter2018 - 32
GRCA_CommerceQuarterly_Winter2018 - 33
GRCA_CommerceQuarterly_Winter2018 - 34
GRCA_CommerceQuarterly_Winter2018 - 35
GRCA_CommerceQuarterly_Winter2018 - 36
GRCA_CommerceQuarterly_Winter2018 - 37
GRCA_CommerceQuarterly_Winter2018 - 38
GRCA_CommerceQuarterly_Winter2018 - 39
GRCA_CommerceQuarterly_Winter2018 - 40
GRCA_CommerceQuarterly_Winter2018 - 41
GRCA_CommerceQuarterly_Winter2018 - 42
GRCA_CommerceQuarterly_Winter2018 - 43
GRCA_CommerceQuarterly_Winter2018 - 44
GRCA_CommerceQuarterly_Winter2018 - 45
GRCA_CommerceQuarterly_Winter2018 - 46
GRCA_CommerceQuarterly_Winter2018 - 47
GRCA_CommerceQuarterly_Winter2018 - 48
GRCA_CommerceQuarterly_Winter2018 - 49
GRCA_CommerceQuarterly_Winter2018 - 50
GRCA_CommerceQuarterly_Winter2018 - 51
GRCA_CommerceQuarterly_Winter2018 - 52
GRCA_CommerceQuarterly_Winter2018 - 53
GRCA_CommerceQuarterly_Winter2018 - 54
GRCA_CommerceQuarterly_Winter2018 - 55
GRCA_CommerceQuarterly_Winter2018 - 56
GRCA_CommerceQuarterly_Winter2018 - 57
GRCA_CommerceQuarterly_Winter2018 - 58
GRCA_CommerceQuarterly_Winter2018 - 59
GRCA_CommerceQuarterly_Winter2018 - 60
GRCA_CommerceQuarterly_Winter2018 - 61
GRCA_CommerceQuarterly_Winter2018 - 62
GRCA_CommerceQuarterly_Winter2018 - 63
GRCA_CommerceQuarterly_Winter2018 - 64