GRCA Commerce Quarterly Winter 2021 - 24

in your community

West reading

Hurray for 2021:
Out with the old and
in with the new!
By Mark Ratcliffe, Main Street Manager,
West Reading Community Revitalization Foundation

I

need to start by thanking everyone for supporting our businesses
over this past year. This challenging time was made manageable
with your help, and we can't thank you enough.

The new year is going to be all about positive change. West
Reading has some of its biggest changes since the replacement of our
streetlights and sidewalks 20 years ago happening this year. We are
looking to expand our Business District physically while attracting
businesses to help strengthen West Reading's arts, entertainment,
dining and wellness identity. We will envision ways to
transform aging and underutilized sites and streets
into dynamic places that will include public spaces
and additional parking. We look to promote infill
development and redevelopment to upgrade aging
buildings into mixed-use places that embrace a new
vision for West Reading. We will be enhancing our
image and will develop design standards to ensure
our business district continues to provide quality
storefronts, attractive streetscapes and civic spaces,
along with buildings that reflect both the historic
character and inspired designs that make West Reading

24  COMMERCE QUARTERLY WINTER 2021

an authentic place to shop, work and live. We will work to reduce
the visibility of surface parking lots along primary retailing streets
to help enhance our streetscape and develop pedestrian and bicycle
trails and sidewalk connectivity throughout the borough. We hope
to help facilitate the adaptive reuse and redevelopment within the
vicinity of Second and Franklin Streets. All of this will be talked
about more as we finalize our planning and prioritize our next steps,
but it is sure to be exciting.
West Reading is also planning a fashion show Feb. 27 that
will be a mix of virtual and live modeling at various
businesses throughout the borough. We hope to be able
to host our first big event at the end of April. Our
Craft Pretzel and Beer event was the first event that
was canceled last year, and we hope it will be the
first event we can formally host in 2021. This year
is going to be a great year in West Reading, and we
look forward to seeing you at one of our 2nd Fridays,
farmers markets or on the street shopping or dining
in the near future.



GRCA Commerce Quarterly Winter 2021

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Winter 2021

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https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com