GRCA Commerce Quarterly Winter 2021 - 6

cover story

The Long Game
Member businesses share
their secrets to longevity

Bimbo Bakeries

Resilience and commitment to main mission

Grupo Bimbo's first U.S. acquisition of La Hacienda, a
California-based tortilla company in 1994, was the initial
purchase that led to the formation of Bimbo Bakeries USA,
which now operates more than 60 bakeries and 1,000 distribution centers across the country. But, Bimbo Bakeries
USA entered the U.S. bread market in 1997 with the acquisition of Pacific Pride Bakeries of San Diego. Today, Bimbo
Bakeries USA has 20,000 employees and is proud to say that
more than 100 of them are from Reading, Pennsylvania.
Led by President Fred Penny, Bimbo Bakeries USA is
headquartered in Horsham, Pennsylvania, and is known for
producing quality fresh bread and sweet baked goods, including
household brands such as Entenmann's, Thomas', and Sara Lee.
In 2008, Grupo Bimbo acquired Maier's Bakery as part
of a merger with Stroehmann Bakeries, making Grupo
Bimbo the world's largest bakery company. Since the initial construction of Maier's Reading Bakery in 1929, there
have been various additions to ensure state-of-the-art facilities for employees. The bakery continues to proudly bake
Maier's Italian Bread, as well as Sara Lee Artesano bread.
This year, as COVID-19 affected the lives of every American,
Bimbo Bakeries USA operated with one mission, to Feed America
While Keeping Associates Safe. Bimbo Bakeries USA's Reading
Bakery was a prime example of the resilience and commitment of

6  COMMERCE QUARTERLY WINTER 2021

its associates to this Mission. They adjusted to social distancing,
enhanced sanitization, PPE and all CDC recommended guidelines to continue to operate as an essential business. Throughout
the year, Bimbo Bakeries USA has and continues to send product
donations to food banks across the country equating to more
than 20 million pounds or 16 million meals to those who need
it. In addition to product donations, BBU made a $500,000
donation to Feeding America's COVID-19 Response Fund and
raised nearly $200,000 in associate and supplier donations.
Bimbo Bakeries USA has been a proud member of the
Greater Reading Chamber Alliance for 100 years. Thanks
to GRCA's diverse programming and events, the bakery has
been able to connect with various customers and business
partners across the greater Reading area. As a company, Bimbo
Bakeries USA focuses on providing the highest quality baked
goods at the best value for its customers - being a part of
GRCA has helped effectively meet that goal. Bimbo Bakeries
USA's continued role within GRCA helps to maintain its
visibility within the community. Bimbo Bakeries USA will
continue to be an active participant in the hopes of continuing to learn and grow alongside its fellow partners.
" We are so grateful for all of the amazing opportunities the
Chamber has provided us, " says Kyle Wilt, manager of the
Reading Bakery. " We have been blessed to see how the Reading
community has come together throughout the pandemic. As
a member of the Chamber for 100 years, we can't imagine
being here without it. The support of our amazing community partners has been a bright spot throughout this year. "



GRCA Commerce Quarterly Winter 2021

Table of Contents for the Digital Edition of GRCA Commerce Quarterly Winter 2021

GRCA Commerce Quarterly Winter 2021 - 1
GRCA Commerce Quarterly Winter 2021 - 2
GRCA Commerce Quarterly Winter 2021 - 3
GRCA Commerce Quarterly Winter 2021 - 4
GRCA Commerce Quarterly Winter 2021 - 5
GRCA Commerce Quarterly Winter 2021 - 6
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https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com