Greater Reading Chamber Commerce Quarterly Fall 2017 - 56

in your community

Building a Better Boyertown:

Looking to the Future
with a New Vision
Emily Jones - Asst. Main Street Manager

B

oyertown, PA: Building a Better Boyertown
has embarked on an exciting Town
Visioning project, set to direct the organization's efforts for the next 5 years.

Building a Better Boyertown, a Pennsylvania
Downtown Center Main Street program and
Nationally Accredited Keystone Community,
has partnered with BartonPartners, Downtown
Dynamics and Urban Partners to create and implement an ambitious Town Vision. This vision will
be an actionable plan with the intent of creating
a Boyertown experience. The vision focuses on
the history of Boyertown, the arts, and musical
attractions, as well as dining, entertainment and community activities.
Since January 2017, Building a Better Boyertown has met with
major community stakeholders, members of Council, local organizations, and the community in more than 25 listening and information
seeking sessions. These critical meetings helped to determine what
Boyertown's unique assets are, and what improvements could and
should be made to make Boyertown an even better place to live, work
and play. Guided by these meetings and trips to other communities, as
well as market research and data analysis, transformational strategies
were formed. Three major strategies emerged as true community
necessities. These include a central meeting place/event location, traffic
calming and pedestrian safety, and development of opportunity sites
such as dining options and/or innovation center/kitchen incubator.
Colebrookdale Railroad has been drawing 30, 000 visitors a year
to historic Boyertown. This plan includes the railroad, particularly
the rail yard. Using that space as a multi-use community area gives
Boyertown a much-needed town center, in which new events could
be hosted. To facilitate more events and evening activities, traffic
calming and safe crossings are needed to improve the walkability of
Boyertown. Improving crosswalks to include pedestrian lights and
countdowns, as well as mid-block crossings, would help to slow traffic
and reduce truck noise pollution.

56  COMMERCE QUARTERLY   FALL 2017

The market study provided by BartonPartners,
Downtown Dynamics and Urban Partners determined that Boyertown can support several new
restaurants in the town. Kitchen incubators, a
model in which an existing kitchen rents its space
to another chef to provide that individual a space
to prepare and perhaps serve a meal, are an exciting
opportunity. Pop-up kitchens and pop-up retail
make use of vacant spaces and give an otherwise
empty space new life.
The next 5 years is a dynamic and exciting time
for Building a Better Boyertown and Boyertown
residents. This plan will highlight the changing
face of downtown, encourage tourism and destination marketing,
and create new opportunities for business growth in the Borough.
Boyertown, at its heart and in its roots, is a town built on commerce
and innovation. Building a Better Boyertown is embracing Boyertown's
rich heritage, and with a lot of planning and hard work, bringing
this town into the future.



Table of Contents for the Digital Edition of Greater Reading Chamber Commerce Quarterly Fall 2017

Greater Reading Chamber Commerce Quarterly Fall 2017 - 1
Greater Reading Chamber Commerce Quarterly Fall 2017 - 2
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https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2021
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2020
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2019
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Fall2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Summer2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Spring2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GRCA_CommerceQuarterly_Winter2018
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Fall2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Summer2017
https://www.nxtbook.com/hoffmann/GreaterReadingChamber_CommerceQuarterly/GreaterReadingChamber_CommerceQuarterly_Spring2017
https://www.nxtbookmedia.com