COVER STORY 6 Discovering a Profitable Path Through Purpose 12 contents Next Generation Machining Discover how local manufacturer Flex-Cell Precision is changing the perception of machining to attract a new generation of its workforce. 18 Using Content Marketing to Standout Find out how two different brands are using content marketing to drive awareness, desire and action. DEPARTMENTS H&H's president Mary Kohler talks candidly about being driven by purpose and taking risks when changing to meet the demands of the marketplace. 50 The Roadway to Retention & Recruitment Gain insight into how Eurofins Lancaster Laboratories is addressing internal transportation needs for the benefit of all employees. 56 Give Your GPS a Break Check out where local residents are taking their staycations. 10 // What's On My Phone 22 // Made in Lancaster One Sip at a Time 26 // Company Culture How to Develop Culture and Overcome Challenges to Your Company's Way of Life 30 // Community & Industry News 32 // Lancaster Chamber Programs & Events September, October & November 34 // Out & About Grand Openings 38 // #IMPACTLancaster The Art of HOPE 44 // Community Partners Providing the American Dream 54 // Community Conversation Is Civil Discourse on Important Community Issues Possible in Today's Super-Charged Environment? 60 // A Word From Your Chamber Employer-Assisted Housing - Benefits You & Your Employees LancasterChamber.com 5http://www.LancasterChamber.com