LancasterThrivingFallWinter2017 - 33

For companies like Rhoads Energy, the ExtraGive is an
opportunity to celebrate a long tradition of community
involvement. "We're celebrating our 100th anniversary this
year, so our involvement in events like the Extraordinary
Give helps to reinforce a core value that's existed from the
time Jerome Rhoads founded our company in 1917, which
is giving back to our community," said Jennifer Goldbach,
Rhoads Energy vice president of business development.
The Lancaster County Solid Waste Management Authority
(LCSWMA) uses the ExtraGive to help reinforce shared
values. "At LCSWMA, we want our employees to be 'Safe,
Well and Happy'," explained Kathryn Sandoe, LCSWMA
Chief Communications Officer. "Part of being 'Happy' is
giving individuals an opportunity to practice gratitude in their
functional role and in their personal life. This event provides
a wonderful occasion to accomplish that aim."
It also provides an opportunity for employees to take the
lead in supporting a culture of community involvement.
LCSWMA runs an employee-powered campaign that
includes peer influencers ("ExtraGive Champions") at each of
its four sites to gain buy-in, plan and promote activities and
create buzz.
Likewise, an employee-run committee at Advanced Cooling
Technologies, Inc. (ACT) drives the company's participation
in the ExtraGive and is responsible for a creative internal
campaign to raise awareness. "Our employees put a lot
of effort into our campaign, and it's helped by the fact that
Extraordinary Give is already a successful, well-known event
on its own," said Amanda Hershey, ACT Marketing Specialist.
"We get to hitch an employee engagement effort to a wagon
that already has a lot of momentum."
Friendly competition between co-workers adds to the fun
and heightens the ExtraGive's campaign buzz. ACT sponsors
a dollar-for-dollar match for the first $4,000 raised by its
employees. "Since it's a 24-hour event, people are actually
waking up in the middle of the night to be one of the first to
make a donation," said Hershey.

LancasterChamber.com

33


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