LancasterThriving_Summer2017 - 34

COMMUNITY: #IMPACTLANCASTER

in our building and cars with bikes on racks out front. We and
our bartenders routinely talk with customers and find out
they are in town for the Trail. Many say they knew of our place
and expected to stop in while on the Trail; others found out
about us from the Columbia Crossing building personnel.
"We put a drawing of the Columbia Crossing building on
the back side of our 64 oz. growlers and a map of the Trail is
on the back side of our 32 oz. growler. In addition, visitors
to our establishment will see information on our two screens
about other places in town they can visit, as well as a large

scale copy of the Trail map," he continued.
And as for the Trail's impact on businesses in the greater
Columbia community - "Many people coming in find out
about the antique establishments and other places of
interest they can see or find out about our brewpub for the
first time due to the Trail and tell us they'll be back, as they
did not know all that existed in Columbia."
According to Byers, the development of the Northwest
Lancaster County River Trail is part of a larger initiative
- called the Susquehanna Riverlands Conservation

Setting the Standard

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34 | LANCASTERTHRIVING! | Spring/Summer2017

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