LancasterThriving_Summer2017 - 48

Bo Barber, Vice President of
Marketing & Business Development
"At Ecore our mission is to
transform reclaimed waste into
unique performance surfaces that
make people's live better. How?
By manufacturing surfaces that
incorporate recycled rubber - the
treads of tractor trailer tires - into our products. In addition to
making the environment better, we are also making the world
better for the people interacting with our surfaces every day
by providing floors that offer more: safety, ergonomic and
acoustic benefits. However, in addition to improving our
customers' lives, we also want to have a positive impact on
our employees and make their lives better, too. We achieve
this by offering good jobs and incorporating our core values
of safety, health and wellness; customer advocacy; integrity;
creativity; and accountability into our culture. As such, over
the past five years, Ecore has worked very hard to create a
culture that reflects these core values.
Because we believe creativity is so important, over the past
two years we renovated our offices to create an open office
environment, so employees can concentrate on their work,
while not being isolated. This atmosphere yields many
benefits, including collaboration, camaraderie, transparency,
and integrity and accountability, two more of Ecore
core values.
All of these attributes create a synergy, which leads me to
a cultural attribute I believe sets Ecore apart from other
companies: Our employees truly feel like they are part
of an incredible team. This starts at the top with our CEO,
Art Dodge III. He shows respect, compassion, and caring
for each of our employees. An example of this is sending
a personally handwritten birthday card to his nearly 400

48 | LANCASTERTHRIVING! | Spring/Summer2017

workers every year. This caring nature permeates through
the culture and is, in turn, reflected by our employees.
They express their care and support for one another by
championing each other's causes and pulling together when
employees or their family members are sick or experiencing
a hardship. Some recent examples of this include, supporting
an account manager that has Multiple Sclerosis (MS) by
holding a bake sale and paint night fundraiser to help her
raise money for her MS Walking Team, in addition to joining
her team and raising their own funds to participate in the
walk. When employees or family members have fallen ill
or passed away unexpectedly, employees have expressed
support by organizing donation drives for food, childcare
items, and money.
When it comes to Ecore's core number one value of
safety, health and wellness, Ecore really shines. In 2014,
we launched the Be Fit Movement, an online petition
for wellness that our employees were encouraged to
sign ( Through the Be Fit
Movement, Ecore has hosted many fitness and wellness
events throughout the past three years. This includes holding
competitions for weight loss, offering 3 months of free
yoga sessions at Evolution Power Yoga, offering employee
discounted family fitness memberships to Spooky Nook
Sports, and hosting employee sporting events at Spooky
Nook, where we have played basketball, volleyball and
soccer games.
When it comes to core values and creating a culture where
your employees follow through, most companies fall short,
because of a lack of focus. By being authentic, practicing
what we preach, and having a mission statement that so
clearly aligns with our core values, we, at Ecore, truly believe
we have created an awesome environment, in which our
employees thrive, while striving to make people's lives

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