LancasterThriving_WinterSpring2017 - 62
100 South Queen Street
were based on the premise that by working together we can
make a difference.
In the 1970s, chambers across the country - including the
Lancaster Chamber - started to evolve beyond the basic
premise of their founding and into other areas: professional
development and training; networking; events; etc. Over
time, these services became viewed as the "value" of
chamber membership and, as such, gradually diminished
the unique impact and opportunity of leveraging the private
sector to get something done. In other words, we evolved
in to an organization that prioritized "getting something
done" to one that prioritized "getting something from" and it
served us and our community well for decades.
But, to state the obvious, times have changed since the
'70s. We gather differently, we "join" less (think civic clubs,
country clubs, churches, etc.), we access information from
countless sources and we seek customization wherever
possible (as opposed to a one-size-fits-all model).
It is these changes, and more, that have led us to think
differently about the unique value of the Chamber. And, it is
these changes, and more, that form the basis of our
new platform.
In simplest terms, we're creating two unique business
units: 1. Business Services - an entity open to all
companies and workers in Lancaster County (no "barrier" of
traditional membership); and 2. Community Impact - an
entity seeking investments from companies to ensure we're
doing all we can to leverage the collective impact of the
private sector. The two units will have separate budgets,
dedicated staff and unique measurements to ensure both
their success and, as importantly, their accountability to you.
62 | LANCASTERTHRIVING! | Winter/Spring2017
http://www.wheatlandAdvisors.com
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