Lancaster Physician Fall 2019 - 35

FA L L 2 0 1 9

MEDIA USE
IN THE
MEDICAL FIELD
Health Care Leaders Share About the Resources
They Use to Stay Informed, Develop Their Skills,
and Connect with Others
SUSAN SHELLY,
Writer

A

s with most professions, the use
of varying forms of media has
resulted in many changes within
the medical field.

Administrators, doctors, and staff are
learning differently-reading primarily
from online resources instead of paper.
They're taking in TED Talks and listening
to podcasts for both instructional purposes,
professional development, and personal
enrichment.
Some have embraced Facebook for social
connections, and many rely on LinkedIn
for professional networking. Physicians are
reaching out on line to seek advice or learn
more about a rare condition from an expert
in a particular area.
Lancaster Physician reached out to representatives of Penn Medicine Lancaster
General Health, UPMC, Penn State Health,

LANCASTER

35

PHYSICIAN

and WellSpan Health to learn more about
how members of the health care profession
are using media, how they're learning from
it and how it's changing the way doctors and
patients, administrators and staff interact.
Penn Medicine Lancaster
General Health
Dr. Michael R. Ripchinski,
Chief Clinical Officer for
Penn Medicine Lancaster
General Health, has noticed
a definite shift over the years
in how information within the
medical field is delivered and consumed.
"We receive a lot more content that we
used to," he commented. "Almost every
professional society that I'm in is delivering
content on a regular basis."
Continued on page 36



Lancaster Physician Fall 2019

Table of Contents for the Digital Edition of Lancaster Physician Fall 2019

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