Lehigh Med Summer 2019 - 10
FEATURE
WHY PHYSICIAN
ENGAGEMENT
is the key to better health care
and how to improve it
BY NICOLE SULLY, DO
Associate Medical Director of Quality,
Valley Preferred
10 Lehigh County Health & Medicine | SUMMER 2019
"Engage" has become a buzzword in 21st century communications.
It's one of those all-encompassing words that as a verb elicits synonyms
such as attract, involve, interlock, and hold the attention of, among
others. As an adjective, it has become perhaps the most important
word in the language when describing parents, employees, and
especially doctors. In this respect, engaged means "to be committed
to or supportive of a cause."
Based on this definition, it's not difficult to understand that patients, hospitals, peers, and health care leaders would prefer engaged
physicians over those who are not engaged in their work.
THE RIPPLE EFFECT OF COMMITMENT TO QUALITY
Patients can tell immediately whether their doctor is listening and
if they truly care about their condition or situation. For health care
leaders and hospitals, focusing on engagement is a matter of quality
and also profitability, as caring, committed physicians turn out to
be much more productive than their less involved counterparts. In
a 2015 Gallup® study at one hospital system, physicians rated as
"engaged" or "fully engaged" delivered an average of 51 percent more
inpatient referrals than those who were not engaged. Results of the
study showed that the most engaged physicians were 26 percent
more productive than the others, and each one accounted for an
average of $460,000 more in patient revenue per year.
Lehigh Med Summer 2019
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