PVMA Keystone Veterinarian Summer 2021 - 28

Practice Pearls
THE PARTNERSHIP EXPLAINED
The partnership between PVMA and FocusHRO will celebrate
its third year as this magazine issue arrives at your practice. We
wanted to take an opportunity to share with you a quick history
of the partnership, how it benefits the veterinary industry today,
and how you can join the community of supporters to help.
In 2010, pvmaAssure (PVMA's insurance entity) was created to
help veterinary practices in Pennsylvania. During this time an
association health plan (AHP) was created where these practices
could join this universal plan. Unfortunately, that plan was short
lived, as the PA Department of Insurance (DOI) ruled that these
plans were no longer allowed in the state. Today, more than
30,000 people are insured through AHPs in 14 other states, so
the reality of another association plan does exist if Pennsylvania
decides to allow them again, or when a plan is built on a model
that is not controlled by the DOI. We won't get into the weeds
on that plan in this article, but we are actively working on
alternative AHP options for PA Veterinary Practices. Please stay
tuned for more information on this.
In 2018, pvmaAssure partnered with FocusHRO to manage the
existing clients and help round out the products and services
as part of their membership benefit portfolio. FocusHRO
since created insurance plans with special underwriting and
participation requirements, all of which are an added benefit of
being a Member of PVMA. In addition to this, we have designed
a unique delivery model to help the personnel in charge of HR,
28 | Keystone Veterinarian
insurances, and benefits at their practice. We call this model
Support+™. Through your membership you can gain access to
products and services that you simply cannot get directly.
In our history of serving the PVMA and its Members, we have
seen an emerging trend-the sale of locally and privately owned
veterinary practices to larger corporations. Upon investigation
of this trend, we learned that in many cases the decision to sell
as part of an acquisition was due to the growing demands of
human resources, benefit administration, and compliance. These
practices generally didn't have a practice manager-and if they
did have one, these employees were not certified and trained
in the HR discipline. Support+™ addresses this directly, and is
designed to not only provide certified HR support, but also to
provide ongoing training, tools, tips, and access to additional
HR resources. The mutual goal between PVMA and FocusHRO is
to help each and every practice perform better in the areas of
human resources, streamline HR processes and functions, and
ensure your practice has the best plans at the best cost-we
review all options every year for our clients.
But we don't stop there. Our partnership agreement also shares
the goal of creating additional revenue for PVMA, so when our
company earns revenue through serving you, we send a portion
of that back to PVMA; which in turn is spent to support you,
their Members, veterinary practices across the state, and the
industry as a whole.

PVMA Keystone Veterinarian Summer 2021

Table of Contents for the Digital Edition of PVMA Keystone Veterinarian Summer 2021

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