West Reading Avenues Summer 2017 - 24

RETAILER'S PERSPECTIVE

TATTED:
From Alternative Lifestyle to Cultural Norm
on the Avenue

By Denise Drobnick

M

y daughter surprised me last month when she came home
for a visit and said, "Let's get our noses pierced!" I had
secretly been thinking about doing just that, but wasn't
so sure calling attention to my nose was a great idea. I also didn't
want to be that middle-aged woman who's trying a little too hard
to be hip. But when a 23-year old tells you you can pull it off, it's
settled. One small ouchy later and we were bejeweled.

Tuesday - Saturday 12-8pm
After hours by appointment.
610-375-1970
hhp://aftermidnitedesign.simdif.com
aftermidnitedesign@gmail.com
22

Avenues Summer 2017

This is not a conversation I can imagine having even five
years ago. Heck, I
remember when my
dad was the only
person I knew with
a tattoo, and only
because he had been
in the Navy. Mind
you, it was a kitten
in a sailor hat, not
exactly a full sleeve.
Now I have five of
my own, including
a brand new one I
was compelled to
get in the name of
journalistic research.
That which was
once considered "alternative" - generally perceived to be outside
of the cultural norm - is now good for business. West Reading
is not only a fine dining, drinking, and boutique destination, but
also a hub for non-traditional shops.
So back to the journalistic research...my friend, Chalain, and I
recently wandered into Dragonfly at the corner of 4th and Penn
Aves. While there we chatted with ultra-zen shop owner David
Dragonfly as tattoo artist Lauren made our new tattoo ideas become
a reality. David confirmed my suspicion that the tattoo business
has changed dramatically in recent years. He said between 1994
when he became a tattoo artist and 1998 his typical client was male
and most likely a prison guard, motorcycle gang member, or other
edgy-type personality. When he opened Dragonfly in 2005, it was
primarily a gift shop filled with his brand of art including beautiful
handmade glass, since tattooing was against borough codes. By



Table of Contents for the Digital Edition of West Reading Avenues Summer 2017

West Reading Avenues Summer 2017 - 1
West Reading Avenues Summer 2017 - 2
West Reading Avenues Summer 2017 - 3
West Reading Avenues Summer 2017 - 4
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West Reading Avenues Summer 2017 - 21
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West Reading Avenues Summer 2017 - 26
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