West Reading Avenues Spring 2017 - 15

So what happens to VF Corp. and their
current presence at the site?

For the most part they will be staying and consolidating their operations into the Designer Building which is the current home of
Reading China and Glass. Not all of the existing retailers will be
staying on and will vacate as their leases expire; a good number will
move into the unoccupied space on the first floor and a portion of
the second floor of the Designer building with the VF Corp. office
and personnel staff occupying the balance of the second floor.

And how does all of this affect the area?

The repurposing of this site and creation of hundreds of thousands
of square feet of professional office space will have an immense
impact on the West Reading and Wyomissing Penn Ave corridor.
As the delivery of modern office space occurs, professionals, support staff and upper management employees will start to swell the
daytime population, which in turn will provide patrons for local
businesses and spur the opening of additional local amenities.
Discussions are already underway with restaurant operators, brew
houses, café's, general merchandise shops and health and wellness
centers to locate their businesses within walkable distance to the
main Penn Ave. and N. Park Rd. intersection. There's even the possibility of attracting the ever-so-elusive Trader Joe's or Wegman's to
the area, though I wouldn't get hopes too high for that. Regardless,
the retail landscape of the area will continue to improve and add
to the already impressive features currently available along Penn
Ave. in West Reading and further west at The Works, Building 24
and Russo's in Wyomissing.

Along with the office and retail segment there's another change
afoot for the area. Currently over 250 higher-end apartments are
proposed for construction in the immediate area, some in West
Reading and some in Wyomissing. The new supply of apartment
units is coming from the re-purposing of two iconic buildings, the
former Narrow Fabrics building in West Reading and the former
Arrow International building in Wyomissing. The conversion of
these buildings into high-end, professionally managed apartment
complexes will contribute to a true live, work, and play opportunity.
In today's quest for talented employees, businesses have placed a
high priority in providing a comprehensive living environment
to attract and retain a modern work force that can meet the challenges of a rapidly changing world. As more millennials opt out
of commuting, even driving at all, a greater emphasis is placed on
public transportation and walkability to their jobs, shopping and
entertainment centers. It's no secret that Berks County has had
a difficult time attracting the young and newly-educated people
over the years to settle in and begin a life here. Berks has so much
to offer in the form of recreation, safe living environments, and
good proximity to major metro centers that adding good jobs in
a work, live, play environment could be a game changer for the
future of these communities.
John Buccinno,
NAI Keystone Commercial
& Industrial, LLC, Wyomissing. PA
jbuccinno@naikeystone.com

Spring at the Miller Center
Celebrating 10 years
of Excellence
Spring 2017
Present this coupon and RECEIVE A SECOND TICKET FOR 50% OFF any of the performances listed in this ad!
Limit one coupon per order and must be presented in person at time of order. May not be exchanged for cash.

/Downtown Performing Arts Series
Troker, Jazz Ensemble
TUESDAY, APRIL 4, 7:30 PM

Berks Youth Chorus Homecoming with
Special Guest, Chip Kidd
SUNDAY, MAY 7, 4:00 PM

Reading Pops with Minas
SUNDAY, APRIL 9, 3:00 PM

/ On Screen/In Person

"Meet Me in Paris"
Hot Club of San Francisco
SATURDAY, APRIL 22, 7:30 PM
Hypnotic Brass Ensemble
FRIDAY, APRIL 28, 7:30 PM

Independent Film Series

States of Grace
Mark Lipman, filmmaker
WEDNESDAY, APRIL 17, 6:30 PM
For tickets and information contact the Miller Center Box Office
at 610.607.6270 or visit www.racc.edu/millercenter.

lovewestreading.org

13


http://www.racc.edu/millercenter http://www.lovewestreading.org

Table of Contents for the Digital Edition of West Reading Avenues Spring 2017

West Reading Avenues Spring 2017 - 1
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