West Reading Avenues Spring 2017 - 19

IN THE COMMUNITY

Spread The L.O.V.E. (Team)

S

trolling along Penn Avenue in West Reading, have you seen
the "L.O.V.E. Team" logos in individual store windows?
Perhaps you've enjoyed one of West Reading's Wine Walks,
sampling different wines at different businesses throughout the
borough. Have you ridden the Holiday Trolley? You may have
even attended the "Giving Goes Glam" fashion show, presented
each October at the Reading Public Museum's Neag Planetarium.

The L.O.V.E. Team of West Reading was formed to give back to
the West Reading community. The team is comprised of community-conscious business owners that feel the need to help those
charities and organizations that need a little "LOVE."
Hundreds of hours go into the planning and execution of the
"Giving Goes Glam" fashion show. Through sponsorships, donations, and community support, the fashion show has generated
substantive donations to organizations that have proven to have
a need and have displayed the ability to impact those in need in
Berks County. Some of the organizations that have benefitted
from the fashion show are:
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Wyomissing Area Education Foundation (WAEF) West Reading Elementary Technology
Enhancement Program
Sacred Heart School in West Reading
Berks Women in Crisis - Now Called SAFE Berks
Mary's Shelter
Breast Cancer Support Services

The fashion show itself always sells out and is a fun evening of
wine, food from West Reading restaurants and the latest fashions
and accessories from West Reading businesses. Attendees also
receive a swag bag with goodies from participants and L.O.V.E.
Team members.
If you haven't experienced a West Reading Wine Walk, get your
calendar out and pencil in one of our wine walk dates for this year.
The first Wine Walk for this year has been scheduled for April 19.
For $10, participants get to stroll from participating store to participating store, where owners, at their expense, provide different
wines and snacks for wine walkers. It's a win-win for everybody.
Walkers get to sample some fabulous wines while store owners get
to meet a whole segment of shoppers who might not otherwise
have stopped in their store. Proceeds from Wine Walks have been
used to help those in need in West Reading that have experienced
unforeseen tragedies. Most recently, the L.O.V.E. Team has committed monies to the borough of West Reading to help fund the
replacement of old and dated borough Christmas decorations.

The L.O.V.E. Team also plans and organizes "ribbon-cutting"
ceremonies for new businesses complete with local dignitaries
and champagne. New businesses get a jump-start in meeting
successful business owners, and perhaps new customers, and are
formally welcomed into our amazing community. Photos are taken
and shared on multiple social media sites. The L.O.V.E. Team is
there as a resource and sounding board for new business owners.
The L.O.V.E. Team of West Reading strives to live up to its name,
Leaders Outpouring Vitality Everyday, by seeking out ways to
improve lives in our community. In promoting our business
community, we do not make a distinction between L.O.V.E. Team
members and non-L.O.V.E. Team businesses; rather we are inclusive
of all businesses and have a vested interest in the success of all
West Reading merchants. We want all West Reading businesses
to be successful, and are prepared to help our community not
only grow, but thrive!

L.O.V.E. Team Members

Tina Shenk - Tina's Salon and Day Spa
Carol Wells - Formerly of Sweet Surprises
Tim & Stacy Gallagher - London Blue Jewelers
Susan & Judy Pollack - Pollack Fashion Outerwear
Melissa Jamula & Pat Koch - Curious on the Avenue
Sallie Weaver - It's A Gift
Jessica Miller - Secrets Bakery
Jason Hugg - Hugg Photography

lovewestreading.org

17


http://www.lovewestreading.org

Table of Contents for the Digital Edition of West Reading Avenues Spring 2017

West Reading Avenues Spring 2017 - 1
West Reading Avenues Spring 2017 - 2
West Reading Avenues Spring 2017 - 3
West Reading Avenues Spring 2017 - 4
West Reading Avenues Spring 2017 - 5
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https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2020-2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WRASpring2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesDecember2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesNovember18
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSeptember2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesJune2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2017-2
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/Summer2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenues
https://www.nxtbookmedia.com